Since the second half of 2015, OLED technology has caused an application boom in the field of displays such as TVs, smart phones and electronic signage. As smart devices of all types come out around the world, hardware devices such as panels must also change with the industrial design and product needs of the new era. Since OLED panels are more extensive in development in the future than traditional technologies, the degree of attention to OLED technology has gradually increased under the advancement of technology and process.
The maturity of technology is expected to drive production capacity
As a new generation of display technology, OLED has better power saving, reaction time and color quality than traditional LCD, and with self-illuminating characteristics, it can meet modern technology without installing backlight module. The product pursues the trend of thin and light, and with the flexible characteristics of the OLED panel, the breadth of application in the future is much higher than that of the LCD. However, OLED has not been able to replace LCD products for a long time. The reason is that product technology, capacity and price still have bottlenecks and difficulties to be solved.
Korean manufacturers Samsung and LG are leaders in OLED display technology, and continue to improve their yield and longevity through research and development. Since Samsung officially announced the mass production of AMOLED panel 5.5 generation in 2011, OLED related products are in the market. The application has been expanding, and many international manufacturers have followed suit. However, due to the subsequent failure to further break the TV size, Samsung and LG lost their patents in the panel waterproof patent, the overall OLED key technology is in the hands of LG Group, let Samsung And Sony and other companies decided to fade out of the OLED TV market.
In response to the improvement of OLED technology defects, LG has also made significant progress in the near future, which not only helps LG to improve the efficiency of production capacity and increase the overall supply. The related cost reduction can further reduce the price of OLED TVs and make the products more competitive in the market. Force, exerting tremendous pressure on other LCD array operators.
Dachang is included in the product line LG OLED development opportunities
Although LG has taken a leading position in the OLED TV market, the exit of major manufacturers such as Samsung and Sony will also significantly reduce the sales channel of OLED products in the TV market. Therefore, whether OLED TV can consolidate its leading position for LG, and regard this technology Whether it can become the mainstream of the market.
China is the world's largest TV market, and the choice of TV product types by home appliance manufacturers will have a certain impact on the direction of panel technology. LGD (LG Display) is the No. 1 market share in China, leading the local industry player Huaxing Optoelectronics and Taiwan panel makers, but the OLED ratio is still low in the overall market. It is a TV and even a size display market from the OLED camp. The mainstream is not a few things. Skyworth, Changhong, Haier, Hisense and other TV brand manufacturers have recently incorporated OLED TV into their product lines. For LG, it is a good opportunity to expand the application of OLED technology. In addition, LGD will also target the highly competitive Japanese market, and cooperate with major home appliances such as Panasonic and Sharp in an attempt to break into the Japanese TV panel supply chain.
In the past, Japan has played a leading role in the display industry for a long time. With the rise of powers such as Samsung and LG, South Korea’s forces gradually took over the leadership of the panel industry and led the display industry to the next generation. Today, the industry leader LG faces many Chinese manufacturers to catch up, although the opponent The qualifications are still shallow, and the core equipment is also relying on foreign imports, but the growth rate is amazing under a lot of investment.
China's panel factory continues to expand production and bloodshed competition is intensifying
At present, the Luchang has continued to improve its OLED panel production capacity and technology. In the small and medium-sized display market, which is mainly used for mobile device applications, it has gradually challenged the strength of foreign players. Although the large-size OLED panel is still the only one for LGD, the Chinese leading manufacturers have recently The investment layout is gradually launched, and the OLED TV panel market is ready to be seized. However, Chinese and Korean companies have successively formed alliances, and Chinese manufacturers have emerged one after another. In the future, the Chinese market will have disputes over patents with LG, Samsung and other technology leaders in the development of OLEDs. With the question.
In addition, Samsung continues to conduct research on large-size OLED panel technology. With LG leading the OLED camp to expand market share, Samsung has the advantage of small-size AMOLED technology. In the short term, it is likely to return to the OLED TV market and re-competition with LG. Will future industry leaders Controlled by LG, there are still many variables.
Chinese companies have gained competitive advantage under government financial subsidies. Even if the oversupply situation in the global panel market is gradually increasing, they still choose to continue to expand their factories. The purpose is to solve the problem of the local supply chain accounting for a low ratio of China's overall panel market. In the future, China's industrial development will focus on the main axis of the "Made in China 2025" policy. It is expected that China's panel makers will continue to expand production. Therefore, in the TFT-LCD market, Taiwanese companies will intensify their bloody competition with China and South Korea.
Taiwan's acquisition of technological initiative is the key to future development
From the establishment of the "China OLED Display Industry Alliance" led by LGD, it can be seen that Korean industry players want to break the LCD main battlefield with gradually reduced profits and seize the leading role of the next generation display technology. And because there are many emerging display technologies such as lasers, quantum dots, and AMOLEDs in the market, the most important purpose of the industry alliance is to make OLED technology mainstream. Taiwanese companies can refer to the Korean company's strategy to expand the panel products as they move toward generations. R&D expenditures on emerging display technologies may be based on the risks that may be brought about by changes in the industry's winds.
Although the OLED panels currently produced by Taiwanese manufacturers are mostly used in small-sized products such as mobile phones and wearable devices, they are still being researched on large-size AMOLED panels, and have recently been recognized by the outside world in terms of quality and technology. At this stage, the market is still highly accepted by LCD products. Under the premise of possessing technology, the Taiwanese factory shows that the establishment of the industry alliance will bring operational pressure in the short term, but when LG strives to open the door of the OLED TV market, it is conservative. Observing the market's wind direction, you can also create the advantage of being able to attack and retreat.
Therefore, in addition to paying attention to the market reaction of emerging technologies in the TV industry and grasping consumer trends, Taiwanese companies will soon be able to transform the OLED display industry alliance to become a booster by acquiring mass production technologies for OLED TV panels as soon as possible. In general, Taiwanese companies want to seize the opportunities in the market to establish the next generation of mainstream display technology, whether to take the initiative in OLED technology will be the key to future development.
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