According to the National Bureau of Statistics' 2014 National Economic and Social Development Statistical Communique, of the 1.267 billion people in China in 2014, the number of elderly people aged 60 and over was 212 million, accounting for 15.5% of the total population; the population aged 65 and over was 137 million people. , accounting for 10.1%.
The general international view is that when a country or region accounts for 10% of the total population aged over 60, or ≥7% of the total population aged over 65, it means that the population of this country or region is in an aging society. According to this standard, China has entered the threshold of aging and is gradually deepening the ageing population.
Aging brings purchasing power "silver economy" can not be ignored
In recent years, as the popularity of the Internet has increased and the number of netizens has expanded, the enthusiasm of the middle-aged and old people to join the network has also been ignited. The data shows that the proportion of Internet users aged 50 and above is increasing.
In the traditional industries under the line, the "special supply" consumer goods in the elderly are not many, but on the Internet, this is not a problem at all, there is no geographical restrictions, there are no funds to guarantee the purchase of the wrong, Grandpa and Aunt who have joined the "hands party".
Of course, after all, it is not easy to be impulsive. The consumption concept of middle-aged and old people is still mostly conservative, and the degree of trust in online shopping is also relatively low. At present, the penetration rate of online shopping among middle-aged and elderly people is not high, reaching 3.86% in 2014.
However, due to the gradual aging of China and the large population base, behind the 3.86% penetration rate is a huge market. Moreover, the data shows that in the consumption of many commodities, the middle-aged and elderly people are very generous. The reason behind this is probably the high disposable income and more leisure time of the middle-aged and elderly people, allowing them to have more strength and energy to shop online.
Middle-aged and elderly people are often influenced by family members. The elderly have retired at home and society has had little impact on them. Their focus is on family members. Their children and grandchildren are more exposed to the internet, and they are proficient in online shopping, which affects their contact with the Internet and learning online shopping.
Correspondingly, middle-aged and older people will consider buying more for their families after they learn to shop online. Their focus is on their own family, including both their spouse's small family and their children's grandchildren.
It is understood that China’s current average life expectancy is 76 years old, and will gradually be extended in the future. This leads to the huge demand for goods and services in the “silver hair marketâ€. Whether it is through the transformation of existing products or the development of new products, it is in line with This kind of demand.
A Chinese government report pointed out that goods and services related to the elderly account for 8% of China’s consumption structure. The market value is 4 trillion RMB.
The report pointed out that by 2050, the consumption of the elderly will account for one third of the GNP.
The old man is using the color TV main force should pay attention to the needs of the elderly
Smart TVs have become mainstream in the color TV market. Various manufacturers have added a variety of functions to their products. However, the main target groups are young people. Therefore, there is a dilemma that older people do not watch TV. Faced with a wide range of remote buttons and layers of nested interfaces, older people can only select the most frequently used functions such as tune-up and tuning, and other intelligent functions are virtually useless.
The China Household Electrical Appliances Association had commissioned special investigations on the use of household appliances by senior citizens in cities and towns in China. The results showed that watching TV is one of the main forms of entertainment for the elderly. 43% of the elderly watch TV on average 3-5 hours a day.
However, in addition to the basic operating functions of television, the elderly use frequency of other functions is not high, and the use frequency of other functions except for video on demand gradually decreases with increasing age. The old people's satisfaction with the existing television is 73%, and the dissatisfaction is mainly concentrated on the use of the remote control and functions as well as the external port.
However, when I visited, I found that color TV products that were produced specifically for the elderly could not be found. The reporter also found other online shopping sites such as JD.com to find that there are a few brands who have played the signs for the elderly television, but most of them are second- and third-tier brands, and only one domestic first-line brand has launched the television for the elderly.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, pointed out that it is necessary to do a "simplification" method for smart TVs and develop more smart television products that are easy to use, rich in applications, and practical.
Old people who are busy with their homes have a large part of their time on TV. For the elderly, when entertainment devices such as radios are gradually phased out, TVs that can be watched at the touch of a button are the main ways of killing time. The major manufacturers are too focused on the needs of young people, and neglect the elderly who gradually invade social subjects.
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User-Friendly Design: Features handles for easy installation and removal.
Maintenance-Free: Low water consumption with no need for fluid top-ups.
Cold Weather Performance: Superior power in low-temperature environments.
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RVs
Suitable for a variety of vehicle start and stop needs
As the RIMA brand rapidly establishes brand recognition worldwide and meets the needs of general consumers, we stand out in the global market for our high quality and competitive pricing.
The general international view is that when a country or region accounts for 10% of the total population aged over 60, or ≥7% of the total population aged over 65, it means that the population of this country or region is in an aging society. According to this standard, China has entered the threshold of aging and is gradually deepening the ageing population.
Aging brings purchasing power "silver economy" can not be ignored
In recent years, as the popularity of the Internet has increased and the number of netizens has expanded, the enthusiasm of the middle-aged and old people to join the network has also been ignited. The data shows that the proportion of Internet users aged 50 and above is increasing.
In the traditional industries under the line, the "special supply" consumer goods in the elderly are not many, but on the Internet, this is not a problem at all, there is no geographical restrictions, there are no funds to guarantee the purchase of the wrong, Grandpa and Aunt who have joined the "hands party".
Of course, after all, it is not easy to be impulsive. The consumption concept of middle-aged and old people is still mostly conservative, and the degree of trust in online shopping is also relatively low. At present, the penetration rate of online shopping among middle-aged and elderly people is not high, reaching 3.86% in 2014.
However, due to the gradual aging of China and the large population base, behind the 3.86% penetration rate is a huge market. Moreover, the data shows that in the consumption of many commodities, the middle-aged and elderly people are very generous. The reason behind this is probably the high disposable income and more leisure time of the middle-aged and elderly people, allowing them to have more strength and energy to shop online.
Middle-aged and elderly people are often influenced by family members. The elderly have retired at home and society has had little impact on them. Their focus is on family members. Their children and grandchildren are more exposed to the internet, and they are proficient in online shopping, which affects their contact with the Internet and learning online shopping.
Correspondingly, middle-aged and older people will consider buying more for their families after they learn to shop online. Their focus is on their own family, including both their spouse's small family and their children's grandchildren.
It is understood that China’s current average life expectancy is 76 years old, and will gradually be extended in the future. This leads to the huge demand for goods and services in the “silver hair marketâ€. Whether it is through the transformation of existing products or the development of new products, it is in line with This kind of demand.
A Chinese government report pointed out that goods and services related to the elderly account for 8% of China’s consumption structure. The market value is 4 trillion RMB.
The report pointed out that by 2050, the consumption of the elderly will account for one third of the GNP.
The old man is using the color TV main force should pay attention to the needs of the elderly
Smart TVs have become mainstream in the color TV market. Various manufacturers have added a variety of functions to their products. However, the main target groups are young people. Therefore, there is a dilemma that older people do not watch TV. Faced with a wide range of remote buttons and layers of nested interfaces, older people can only select the most frequently used functions such as tune-up and tuning, and other intelligent functions are virtually useless.
The China Household Electrical Appliances Association had commissioned special investigations on the use of household appliances by senior citizens in cities and towns in China. The results showed that watching TV is one of the main forms of entertainment for the elderly. 43% of the elderly watch TV on average 3-5 hours a day.
However, in addition to the basic operating functions of television, the elderly use frequency of other functions is not high, and the use frequency of other functions except for video on demand gradually decreases with increasing age. The old people's satisfaction with the existing television is 73%, and the dissatisfaction is mainly concentrated on the use of the remote control and functions as well as the external port.
However, when I visited, I found that color TV products that were produced specifically for the elderly could not be found. The reporter also found other online shopping sites such as JD.com to find that there are a few brands who have played the signs for the elderly television, but most of them are second- and third-tier brands, and only one domestic first-line brand has launched the television for the elderly.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, pointed out that it is necessary to do a "simplification" method for smart TVs and develop more smart television products that are easy to use, rich in applications, and practical.
Old people who are busy with their homes have a large part of their time on TV. For the elderly, when entertainment devices such as radios are gradually phased out, TVs that can be watched at the touch of a button are the main ways of killing time. The major manufacturers are too focused on the needs of young people, and neglect the elderly who gradually invade social subjects.
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