As the industry's vane, Apple's wearable Apple Watch sales volume is much lower than expected, and has become a hot topic in the industry. Apple's latest earnings report did not announce Apple Watch sales, analysts estimate that its actual sales are about 2 million to 4 million units, which is far from the 40 million units sold in the first year before Apple Watch.
So, what is the current situation in the domestic wearable market? Recently, reporters interviewed some companies in the industry to understand that at present, products for children and other market segments sell well, but competition in the industry is becoming increasingly hot. For the future development of the industry, some companies have focused on wearable. Subdivided areas such as medical equipment.
South Asian businessmen specialize in purchasing goods in China
In early July, market research firm Slice Inteligence released a report saying that Apple Watch sales have fallen sharply by 90% since the first week of launch. Apple Watch has an average daily sales of less than 20,000 in the US market, sometimes less than 10,000. In this regard, Apple did not respond positively, Cook only said that Apple Watch has a "good start", sales data exceeds the company's internal expectations.
Although Apple has not released specific sales data for Apple Watch, some analysts expect Apple Watch to sell about 3.4 million units, with an average price of $499.
Cai Xupeng, director of Huawei's mobile broadband and home product line innovation center, told reporters that Apple Watch is objectively a successful product. The reason why it is currently being short-selled by some analysts is that the market expects too high; Apple Watch itself puts the function first, and the design is in the second place. This is also the reason why the outside world feels that its "face value" is not high. In addition, as Apple's first smart wearable product, sensors and other technologies need to continue to improve.
Although the Apple Watch market is not as good as expected, this smart product still sets off a wave of smart wear. Some agencies predict that in 2017, only China's wearable device market will reach 30 billion yuan.
So, what is the current market performance of domestic wearable devices?
It is understood that domestic smart wearable devices perform well, and the products that target children and other groups perform best, but the competition in the industry is more intense.
In July 2014, Xiaomi released the first Xiaomi smart bracelet, which shipped 2.8 million units in the first quarter of 2015. According to the latest data from Xiaomi, as of June 10, the shipment of Xiaomi bracelet has exceeded 6 million pieces.
Cai Xupeng said that last year, Huawei launched the first smart wearable product, which sold 500,000 units in two quarters. After the new model was released this year, it could sell 500,000 units a month, and by the end of the year it could reach 2 million to 3 million units. "At present, the most popular on the market is the children's smart positioning watch, which has been sold out." A salesperson from Shenzhen Yaliwei Technology Co., told reporters. "This year, the domestic smart wear industry broke out, and it is inseparable from the huge advertising investment of Apple and Samsung. It is these big companies that guide consumers and cultivate the smart wearable market." Zhou Yuyan, secretary of the Shenzhen Smart Wear Industry Association, said.
Recently, at the “2015 International Smart Wear Exhibition†held at the Shenzhen Convention and Exhibition Center, the reporter of “Daily Economic News†met a businessman from Sri Lanka. It told reporters that consumers in their countries and South Asia also began to have an interest in smart wearable devices. This time they came to China to purchase goods.
Enterprise Nuggets wearable medical equipment
For the future development trend of wearable devices, as well as further expansion of the segmentation field. Some industry insiders told the Daily Economic News reporter that an important attribute of wearable devices is that they can continuously monitor some of the user's conditions in daily life. This advantage is combined with chronic disease health management, or the future. The key to fully opening this new blue ocean, a number of medical companies are accelerating the layout, intending to seize the commanding heights first.
In the case of Hanyu Pharmaceutical (300199, SZ), it seems that some users of health-grade or medical-grade wearable devices are relatively sticky. "Because such users are patients, they need to use these devices in real time. Monitoring and management are just what you need."
“From the perspective of a healthy bracelet, it may be a market with a tens of billions of dollars, but it involves a chronic disease management, or medical-grade wearable devices, and its market size is another matter.†Quan Heng said that chronic disease management With a market size of 500 billion to 1 trillion yuan, the market potential of medical grade wearable devices is worth looking forward to.
Liu Qian, a mobile medical analyst, told the reporter of “Daily Economic News†that “in the future, wearable devices will be developed professionally, and some very fragmented markets will be discovered.â€
Unlike entertainment-grade wearable devices, medical-grade products face challenges such as large-scale promotion in addition to technology. For example, in July last year, Bao Laite (300246, SZ) launched a wearable professional medical product that targets continuous temperature monitoring in infants and young children. Yan Buping, deputy general manager of Bao Laite, said that the biggest difficulty he has encountered in the past year is how to promote it. "At present, no one can find a good way to solve this problem. There is no amount. It is difficult to pay for online money. It is a challenge for the performance of listed companies."
Yan Chuanping further stated that in the future, it will cooperate with Ping An Health to promote offline cooperation. The latter's hundreds of thousands of salesmen are expected to become the backbone of the promotion.
Quanheng said that it is not worried about the promotion of such products under the Hanyu Pharmaceutical industry. Doctors, Internet referrals, and word-of-mouth transmission of chronically ill patients are important channels for future product promotion.
It is understood that in January of this year, Hanyu Pharmaceutical acquired a 20% stake in Norwegian Pudi Medical and exclusively represented the “Non-invasive Continuous Blood Sugar Monitoring Bracelet†developed by it. At the same time, it will use the wearable device as an entry point to create “Internet. + chronic disease management platform.
It is worth noting that both Bao Laite and Hanyu Pharmaceuticals have signed a strategic cooperation agreement with Tencent. Yan Chuanping said that the two sides are still further running-in, communication, promotion and profit model are still exploring, "this will not wait too long."
In addition, as far as the development experience of foreign mobile medical care is concerned, insurance companies are an important driving force for the promotion of medical-grade wearable devices. However, the participation of insurance companies in promoting medical-grade wearable devices is only a future trend. Substantive action. In this regard, Quan Heng believes that the reason is that medical-grade wearable devices are still unable to meet the data collection level required by insurance companies.
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