Differences in sales prices of electronic and electrical products in the EU market

The European Commission’s General Directorate of Industrial Enterprises recently issued a research report saying that despite the fact that the EU has implemented a single market for many years, there are still large differences in the sales prices of the same products in different regions. Among them, the report focused on a comparative analysis of the 10 most representative electronic and electrical products, including: flat-panel TVs, digital cameras, media players, notebook computers, refrigerators, washing machines, microwave ovens, coffee machines, electric irons, vacuum cleaners, etc. It shows that the maximum difference in the selling prices of these products in the member countries' markets is 35%. In addition to this, the report also concluded that the prices of products sold online through the Internet are relatively small, but the proportion of products using the Internet sales platform accounts for a very small proportion of all commodities; the prices of retail products concentrated in the regions are low, reflecting the The economic scale effect; the energy efficiency of refrigerators and washing machines has attracted widespread attention from consumers, and consumers are willing to pay higher fees to purchase these products with high energy efficiency levels regardless of their income level. The report also pointed out that although Europe is in the world's leading position in the field of electronics and electronics, it is threatened by competition from the United States and Japan, and the current overall value-added of the EU electronic and electrical appliances market is declining.