“Shenzhen consumer electronics industry is the world’s fiercest and most bloody industry. Beijingers fight power, Shanghai people fight for money, and Shenzhen people desperately. For so many years Shenzhen’s electronics industry has been on the ups and downs. What we have heard most is imitation and price. This seems to be the main theme of the industry, we have all experienced the fierce competition in the flat-panel market, but we soon discovered that the emerging market of OTT boxes also fell into the Red Sea and entered the market. Without the low prices of the festival, we quickly fell into the old state of not accepting profits but also receiving orders.†This is the sentiment expressed by the company at its partner conference and the reflection of the status quo of the OTT box industry.
In the Red Sea of ​​the OTT or even under the sea of ​​fire, how to make money is the most concern of every aspect. On the OTT special event on May 22th of the streaming media Nanjing Road, Quanzhi will bring positive thoughts and explorations to make money.
All ambition says, "The world has been very hard. How to make everyone make money is the only direction of our work; everyone makes money to make money on our behalf."
As the source of OTT boxes, the biggest boost for chip makers is to provide solutions with higher performance and cheaper prices. Generally speaking, it is a more cost-effective solution.
How does Quan Zhi optimize his own cost-effectiveness? With Quan Zhi’s OTT product line manager, Mai Zhenyu, there is only one secret – innovation, specification innovation and cost innovation.
Mai Zhenyu introduced the two recent innovations of Quan Zhi to the streaming media network:
(I) Open up the Eight-Core Market
With regard to the “home†piece, the smart home market is now very hot and the product types are very large, but the OTT box product is the most demanding market at present. In the last year, Quan Zhi specifically launched the H series product line for the OTT box market and launched the first eight-core processor for the OTT box market, the H8.
From last November, Quan Zhi released the H8 box solution to the present, the eight-core specification has been recognized by many users and has been recognized by the supply chain. This year, there are other manufacturers to follow up the introduction of the eight-core box program, but compared with Quan Zhi H8 has already mass production, occupying the market opportunities.
"We launched the eight-core A80 quad-core A7 + quad-core A7 solution at the beginning of last year and successfully mass-produced the A80. We spent a lot of effort." Ma Zhenyu explained: "The eight-core technical threshold is four. Nuclear high, from the design verification of the chip to the mature and mass production of the solution, the eight-core solution faces more problems, such as biglittle's multi-core application and power balance, which is the key issue that needs to be solved in the eight-core solution. It is also necessary to overcome the problems of early-stage mass production."
Thanks to the experience accumulated in the successful mass production of the previous A80 super eight-core solution, the smooth production of H8 based on the eight-core A7 is also a matter of course. According to Mai Zhenyu, “At present, the eight-core box market is still a monologue of the Quanzhi system. In other words, the market share of the eight-core market is 100%.â€
While the competitors are still verifying the eight-core production plan, Quanzhi will innovate the cost of its mature and mass-produced H8 solution. The H8 chipset integrates CVBS, Ethernet, and Audiocodec. The overall cost is better. At this meeting, Quan Zhi revealed that through the cooperation of the industry chain, the H8 machine program has the opportunity to explore 199 yuan.
(B) entry-level chip standard 4K function
For the entry-level OTT box market, Quan Zhi launched a quad-core chip H3 last year. "Although the pricing is not high, we must not reduce its work." Although this chip is positioned as an entry-level box market, it is equipped with a 4K class H.265, H.264 hard decoding function, which also makes the Quan Zhi H3 in the The low-end box market soon gained recognition.
According to reports, the Quan Zhi H3 was planned after the A20. It was initially prepared to replace the dual-core A20 market. The idea was to keep costs at the same level as the A20, increase integration and improve performance. However, based on the rapid changes in the market and follow-up trend judgments, the whole company would not hesitate to postpone the chip tapeout time, take the initiative to make major changes to the H3 plan: 1, CPU from dual-core to quad-core; 2, increase H.265/H.264 hard solution Dual 4K specifications; 3, increase HDMI 4K resolution output, 4K video to achieve point-to-point lossless output.
These three specifications are obviously cost-enhancing for entry-level chips. Now, looking back, this change is very valuable. For Quanzhi, such changes have directly distanced him from the competitors' equivalent products for more than half a year. "Now in the market, except for H3, you cannot find a solution with a full 4K in the same price range." Mai Zhenyu said with confidence.
Although other chip manufacturers are now preparing to implement low-cost 4K solutions, the addition of a 4K specification to the chip is not as simple as adding a page of PPT. A complete chip planning cycle is also the fastest at 9 months. The company stated that even if a competitor follows the specifications of H3's hard-to-solve dual 4K for the first time, then the same type of competing product must be released at the end of Q4 or even at the end of the year. This will allow H3 to maintain its competitive advantage for a longer period of time.
Quanzhi judgment: 4K box market is about to erupt
The entry-level box market has also begun to have strong demand for 4K, and the trend is already very clear. In the carrier market, China Telecom preempts the deployment of a "complete 4K ecosystem", and publishes plans from the 4K film source and broadband speed-up and fee-reduction. In addition, operators' terminal subsidy for 4K boxes can be seen in the operator market's attitude towards 4K.
For the open market, entry-level products support 4K, which means having differentiating and selling points. At the same price, consumers are often more willing to choose higher specification products. This will also lead to the outbreak of the entry-level 4K box.
"The 4K wave has already started. Do we still have to say that 4K is useless? What people want is a big market."
In addition, for the 64-bit opportunity, Quan Zhi believes that 64-bit opportunities in the low-end market. The market of 199-299 yuan has always been a market segment with two major market segments. H64 is located in this range. In the market of more than 299 yuan, the general will push the super eight-core A80.
Prepare to fully understand how Quanzhi helped OTT box industry scale and how to make money more earnestly. Or did you listen to Mai Zhenyu at the scene of Streaming Media Forum 2015? .
Time: May 22, 2015 Venue: Grand Metropark Hotel Nanjing
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In the Red Sea of ​​the OTT or even under the sea of ​​fire, how to make money is the most concern of every aspect. On the OTT special event on May 22th of the streaming media Nanjing Road, Quanzhi will bring positive thoughts and explorations to make money.
All ambition says, "The world has been very hard. How to make everyone make money is the only direction of our work; everyone makes money to make money on our behalf."
As the source of OTT boxes, the biggest boost for chip makers is to provide solutions with higher performance and cheaper prices. Generally speaking, it is a more cost-effective solution.
How does Quan Zhi optimize his own cost-effectiveness? With Quan Zhi’s OTT product line manager, Mai Zhenyu, there is only one secret – innovation, specification innovation and cost innovation.
Mai Zhenyu introduced the two recent innovations of Quan Zhi to the streaming media network:
(I) Open up the Eight-Core Market
With regard to the “home†piece, the smart home market is now very hot and the product types are very large, but the OTT box product is the most demanding market at present. In the last year, Quan Zhi specifically launched the H series product line for the OTT box market and launched the first eight-core processor for the OTT box market, the H8.
From last November, Quan Zhi released the H8 box solution to the present, the eight-core specification has been recognized by many users and has been recognized by the supply chain. This year, there are other manufacturers to follow up the introduction of the eight-core box program, but compared with Quan Zhi H8 has already mass production, occupying the market opportunities.
"We launched the eight-core A80 quad-core A7 + quad-core A7 solution at the beginning of last year and successfully mass-produced the A80. We spent a lot of effort." Ma Zhenyu explained: "The eight-core technical threshold is four. Nuclear high, from the design verification of the chip to the mature and mass production of the solution, the eight-core solution faces more problems, such as biglittle's multi-core application and power balance, which is the key issue that needs to be solved in the eight-core solution. It is also necessary to overcome the problems of early-stage mass production."
Thanks to the experience accumulated in the successful mass production of the previous A80 super eight-core solution, the smooth production of H8 based on the eight-core A7 is also a matter of course. According to Mai Zhenyu, “At present, the eight-core box market is still a monologue of the Quanzhi system. In other words, the market share of the eight-core market is 100%.â€
While the competitors are still verifying the eight-core production plan, Quanzhi will innovate the cost of its mature and mass-produced H8 solution. The H8 chipset integrates CVBS, Ethernet, and Audiocodec. The overall cost is better. At this meeting, Quan Zhi revealed that through the cooperation of the industry chain, the H8 machine program has the opportunity to explore 199 yuan.
(B) entry-level chip standard 4K function
For the entry-level OTT box market, Quan Zhi launched a quad-core chip H3 last year. "Although the pricing is not high, we must not reduce its work." Although this chip is positioned as an entry-level box market, it is equipped with a 4K class H.265, H.264 hard decoding function, which also makes the Quan Zhi H3 in the The low-end box market soon gained recognition.
According to reports, the Quan Zhi H3 was planned after the A20. It was initially prepared to replace the dual-core A20 market. The idea was to keep costs at the same level as the A20, increase integration and improve performance. However, based on the rapid changes in the market and follow-up trend judgments, the whole company would not hesitate to postpone the chip tapeout time, take the initiative to make major changes to the H3 plan: 1, CPU from dual-core to quad-core; 2, increase H.265/H.264 hard solution Dual 4K specifications; 3, increase HDMI 4K resolution output, 4K video to achieve point-to-point lossless output.
These three specifications are obviously cost-enhancing for entry-level chips. Now, looking back, this change is very valuable. For Quanzhi, such changes have directly distanced him from the competitors' equivalent products for more than half a year. "Now in the market, except for H3, you cannot find a solution with a full 4K in the same price range." Mai Zhenyu said with confidence.
Although other chip manufacturers are now preparing to implement low-cost 4K solutions, the addition of a 4K specification to the chip is not as simple as adding a page of PPT. A complete chip planning cycle is also the fastest at 9 months. The company stated that even if a competitor follows the specifications of H3's hard-to-solve dual 4K for the first time, then the same type of competing product must be released at the end of Q4 or even at the end of the year. This will allow H3 to maintain its competitive advantage for a longer period of time.
Quanzhi judgment: 4K box market is about to erupt
The entry-level box market has also begun to have strong demand for 4K, and the trend is already very clear. In the carrier market, China Telecom preempts the deployment of a "complete 4K ecosystem", and publishes plans from the 4K film source and broadband speed-up and fee-reduction. In addition, operators' terminal subsidy for 4K boxes can be seen in the operator market's attitude towards 4K.
For the open market, entry-level products support 4K, which means having differentiating and selling points. At the same price, consumers are often more willing to choose higher specification products. This will also lead to the outbreak of the entry-level 4K box.
"The 4K wave has already started. Do we still have to say that 4K is useless? What people want is a big market."
In addition, for the 64-bit opportunity, Quan Zhi believes that 64-bit opportunities in the low-end market. The market of 199-299 yuan has always been a market segment with two major market segments. H64 is located in this range. In the market of more than 299 yuan, the general will push the super eight-core A80.
Prepare to fully understand how Quanzhi helped OTT box industry scale and how to make money more earnestly. Or did you listen to Mai Zhenyu at the scene of Streaming Media Forum 2015? .
Time: May 22, 2015 Venue: Grand Metropark Hotel Nanjing
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