Four aspects to accelerate LED into traditional lighting

According to market surveys, 70% of merchants said that they are optimistic about the future market development of LEDs, and they still maintain a calm attitude in specific actions. They will decide to adjust the product structure according to the sales performance of LEDs in the market. At the stage, the investment in LED lighting products will be increased.

For them, today, LED high-power products are technically unstable, the price is high, and consumer awareness is limited. This is not the best time for them to enter the LED market.

1. Improve product quality

Since the chip technology of the current LED light source core is still in the foreign enterprises, the majority of domestic enterprises are concentrated in the fields of downstream applications, packaging, etc., which makes the cost of LEDs remain high. In addition, LEDs still need a lot of improvement and room for improvement in terms of light decay and heat dissipation. Improving product quality has become one of the biggest expectations of many manufacturers.

2, reduce product prices

The high price of LED products makes it very passive in terms of price competition with ordinary light sources, especially in terms of retail, which also restricts its widespread promotion in the market. In this interview, more than 90% of the merchants expressed their hope that manufacturers can lower the price of the product. How to make the price of LEDs at a level acceptable to consumers will be a problem that enterprises need to work hard to solve.

3. Expand publicity

In view of the current situation that consumers have less awareness of LED products, many merchants have expressed the hope that manufacturers can increase their efforts in brand promotion and product promotion to improve consumers' understanding of LED, a new energy-saving and environmentally friendly light source, and strengthen LEDs. The popularization of products and the transformation of customers' consumption concepts.

4. Strengthen after-sales service

According to Wu Mingguang, general manager of Wuhan Keming Lighting, LED manufacturers have less support for merchants. Zhang Jixia, manager of Chengdu Lixing Lighting, and Deng Xiaojun, manager of Chengdu Erhao Lighting, have expressed their hope that manufacturers can increase after-sales service. As for the requirements of after-sales service, the merchants are mainly focused on two aspects of timely delivery and strengthening of logistics and distribution services.

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