There is no better place to enjoy the big picture in the world than the IMAX cinema with its giant screen, super audio, and wide seats. Among them, the David Keighley Theatre at the IMAX headquarters in California is a holy place for many IMAX fans. When the faint blue light in the theater lights up, we must "enter" a movie. If you have to say about the shortcomings of watching movies in this theater, I am afraid that you will not eat popcorn here.
For 45 years, IMAX has become the gold standard of the film industry. This huge blue logo has appeared in more than 1,100 theaters around the world. Even the big director Nolan will pack a whole frame of David Keighley Theatre to play himself. The new work "Dunkirk" came to find the embarrassment.
"Why did Hollywood directors find us collaborating again and again?" Keighley asked. "Because they know that the IMAX version of the movie will give viewers the best viewing experience."
However, the unparalleled IMAX is not lying on the books of the past. They are ready to enhance the viewing experience again, but this time they are no longer relying on huge screens and powerful surround sound. They are immersed in VR technology. In the fantasy world created by the movie. IMAX CEO Rich Gelfond believes that VR is not just a toy for gamers, he sees the technology as the future of cinema and film industry.
Gelfond said: "If someone tells you that VR technology is about to usher in its peak, he must have been Hu Jing, which is absolutely wrong."
However, with regard to the future of VR, Gelfone is actually very accurate, and this technology will certainly become an epoch-making spoiler in the history of filmmaking. "Everything is new, everyone starts from scratch," said Joe Russo, film director of the "Captain America" ​​series. “The lens language approach and the audience’s viewing experience will be very different. Different movie creators will try different approaches, and more successful ones will point us to the future.â€
From music to games to Hollywood blockbusters, the shape of the entertainment industry will change because of VR, and the new gold rush will rise again in the film industry, but the iconic symbols associated with cinemas will no longer be film.
Before VR formally ruled theaters, the entire industry had to prepare a lot. Someone wants to create the best camera. Someone wants to come up with supporting content. There are also people who want to find the best way for users to consume such content. And how to cash them out is also a major issue.
IMAX believes it can continue to act as a leader, leading the way for the entire industry, so they have invested enormous energy to prove their strength.
New exploration
IMAX's obsession with VR technology didn’t come out of thin air. They decided that betting on VR began at the beginning of 2016 “the apple that fell from the tree.†At the time, Gelfone gave the company’s business development team a new task, requesting them to be the IMAX brand. Find new breakthroughs. The four letters of IMAX are not irritating, they are full of high-end attributes, and many of the ideas of the business development team cannot meet the requirements of Gelfond because they are not cool enough.
However, the idea of ​​VR has successfully attracted the attention of Gelfond, IMAX has always been the main immersive experience, but before the audience is sitting in a chair passive enjoyment, with VR, we can take the initiative. Gelfond said: "The IMAX theater uses a large screen to make viewers become part of the movie. When they watch movies, they are the first person perspective and not the third person. This concept coincides with VR."
Right now, the performance of VR technology can not hold up its own great reputation. The wearing of equipment is expensive and generally flawed. After the user buys it, he finds that there is no content to look at. Although the entire market is marching in cheers, manufacturers are generally prevalent. Insufficient confidence.
However, Gelfone believes that in the future a company can solve these problems once and for all. “I think IMAX has a very strong brand influence, and few companies in the industry have enough technology and cinema reserves like us. In addition, IMAX has always maintained a good relationship with upstream content producers,†said Gelfond.
Therefore, IMAX relentlessly entered the VR market. The company announced its investment of 50 million U.S. dollars for VR content production. Then it stated that it will fund 25 movie industry drivers to explore VR experiences in the next three years. In addition, they are still trying to negotiate with the director and studio in order to promote more cooperation.
At the same time, IMAX is also working with Google to develop a new VR camera. This product will be officially unveiled in 2018, shooting results can easily squeeze other manufacturers' products. Xiao Bian also learned that IMAX is also working with Acer and Starbreeze to improve the resolution and field of view of VR devices.
Location-based VR is also a favorite of Gelfond. He imagines that VR will become a dessert for movies in the coming years. For example, when viewers watch Star Wars in full, when they spend a few dollars, they can experience the Death Star adventure in the VR world and fight the enemy with the Millennium Month. If you are a "Mission Impossible" fan, you can experience a high altitude adventure at Burj Khalifa like Tom Cruise. If audiences are fans of fanatical movies, they must not miss these new ways of playing.
IMAX has taken steps to build an ultra-high-end VR playground at Grove Mall, a few miles from its headquarters.
Game opening
From the time you enter this high playing area, you can feel its unique temperament. “We wanted to use interior design to make you experience a sense of oppression,†said Alan Robles, a user experience designer from the famous design firm Gensler. "This is only the first step to change, because here is the portal to the next dimension."
To create this top-class playground, Gensler and IMAX have borrowed many design elements from cinemas, airports and even SPAs. Along the narrowing corridor, you can see a huge total help desk where someone will guide you on your VR journey. On the left side of the front desk, seven giant advertisements are hung, and for just $10 you can immerse yourself in one of the worlds. If you are willing to spend $25, you can walk these seven worlds at once.
After entering the field, you need to sit on a soft sofa to learn relevant regulations, or you may accidentally be scared in the VR world. The entrance of the playground mainly highlights the friendly and comfortable feeling, so that you can relax before entering the "next world". However, one thing that needs to be spit is that the LED light in the lobby is really too bright.
After everything is properly prepared, the guide will take you through a corridor into a real playground. The design here is another style. When you are in the room, you can feel the breeze while listening to your own voice. The center of the room is a huge tower. It extends all the way to the ceiling of 10 meters and eventually disappears in the dark. The entire room was divided into 14 cubicles, each of which was only about 12 square feet (approximately 1.1 square meters). Here, all you have to do is wear a helmet and play. During your experience, friends standing in line behind can see your performance from a small window, while the large screen in the center of the room will also display the picture you see in real time. In the future, your friend can also pick up the tablet to interact with you and give you tips in the game.
Although it sounds appealing, but I went to experience and found that there are not many people playing VR in the booth. In order to attract players, the team has set up two experience zones in the lounge where you can try many movie-related games. However, in the 20 minutes of experience, I was scared.
After waiting for a while, I played Starbreeze's latest StarVR headset in the booth of the playground. This device did not insult IMAX's name. It had a resolution of 5K and a viewing angle of 210 degrees. At the same time, its true presence is even more indescribable. However, this device is not perfect, there will still be Caton problems in the experience, and the content can only experience a few short video only. The reason for this embarrassment may be that technology cannot keep up, otherwise IMAX that pursues an ultra-high-end VR experience cannot waste its huge HD content library.
Xiao Bian learned that the development of VR technology is very rapid, and its technical level may improve every 45 minutes, and technology, content and even form of expression are constantly evolving. As a result, most facilities at the IMAX playground are non-fixed, and even the walls of each compartment are mobile (user-friendly to experience multiplayer games).
For most companies, the risk of investing heavily in the construction of such a guinea pig is too great, but Gelfond does not care. He believes that his choice is correct. If the first attempt fails, he will continue the second time. try. "We are not prophets and we do not know where this technology will go in the future," said Gelfond. IMAX has always been adept at accepting new technologies. They had previously tried 3D movies and personal sound systems, but both failed.
If all goes well, IMAX's VR playground will become the outpost for many people who are exposed to this new technology. To allow users to accept VR, they must allow them to experience the power of this technology.
However, Gelfond did not regard VR as the ultimate goal of IMAX development. If this project fails, they will continue to look for new breakthroughs.
Given that other manufacturers have also started similar playground construction, IMAX has indeed achieved certain first-mover advantage. With the support of Google, Starbreeze and filmmakers, IMAX can stand firm, regardless of industry trends.
“Exploring the future of VR is like walking in the wild west,†said Gelfond. "Of course, it is also this unknown feature that makes it more interesting."
Magnetic Buzzer Self-drive Type
The magnetic buzzers (Self-drive Type) offer optimal
sound and performance for all types of audible alert and identification. Our
magnetic Buzzer solutions are offered with various mounting options. We also
provide you with a washable version for your preferred soldering method. Our magnetic buzzers, also known
as indicators, are designed with an internal drive circuit for easy application
integration. During operation, current is driven through a voice coil to
produce a magnetic field. When a voltage is applied, the coil generates a
magnetic field and then allows the diaphragm to vibrate and produce sound. This
buzzer type has a low operating voltage ranging from 1.5 – 12V+. Our magnetic
buzzers are desirable for applications requiring a lower sound pressure level
(SPL) and frequency.
Passive Buzzer,Dc Magnetic Buzzer,Electro Magnetic Buzzer,Magnetic Buzzer Self Drive Type
Jiangsu Huawha Electronices Co.,Ltd , https://www.hnbuzzer.com