"In the future, OLED will change the rules of the display industry and show the market in unison." Lu Xiangde, president of the OLED Display Division of LG Display, said in an interview with reporters recently. He predicts that 50% of the global high-end TV market will be occupied by OLED within three years. At the same time, he also mentioned: "LG Display's OLED technology and production capacity have matured and established a solid partnership with Chinese companies, enabling Chinese display technologies targeting the global market to rise through OLEDs."
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The "LCD dynasty" occupying the display market for nearly 20 years is facing a change. On October 31st, Apple announced that the new iPhone will use OLED panels and formally knocked out the drums that show technological changes. This reporter learned that China's home appliance companies Skyworth, Konka, Changhong, and LG Electronics have begun to use OLED display panels from LG Display to launch OLED TV products and are actively exploring the high-end TV market. In addition, since September this year, Philips has also launched OLED TVs in China to compete in the high-end market.
"In the future, OLED will change the rules of the display industry and show the market in unison." Lu Xiangde, president of the OLED Display Division of LG Display, said in an interview with reporters recently. He predicts that 50% of the global high-end TV market will be occupied by OLED within three years. At the same time, he also mentioned: "LG Display's OLED technology and production capacity have matured and established a solid partnership with Chinese companies, enabling Chinese display technologies targeting the global market to rise through OLEDs."
Earlier, UBI Research, an OLED professional market analysis agency in South Korea, stated in the report titled "OLED TVs have landed safely in the market," that although OLED TVs are still about twice as expensive as LCD TVs, they are the most studied by US consumers. In the good TV survey, OLED TVs have surpassed LCD TVs and gained market recognition. Especially in the high-end TV market where global enterprises are highly competitive, OLED TVs have indeed gained the trust of consumers and the OLED market is accelerating.
It is understood that from 2011 onwards, the market's high-end growth momentum began to weaken, and panel makers' sales volume began to show negative growth, and competition between manufacturers became more intense. The topics that showed the industry also gradually shifted from "growth" and "speed" to "profit" and "efficiency."
However, in terms of panel production and market development, Chinese panel makers have begun to accelerate the layout and gradually change the model of the entire market. Chinese panel makers such as BOE and China Star Optoelectronics are actively investing in LCD production lines of more than 10 generations to accelerate the pace of expanding productivity. In terms of the market, China has surpassed North America to become the world’s largest TV market, and consumers are accepting new technologies. It is also faster and has become a must-win area for new products such as 3D and UHD. Especially in the UHD TV market, which prides itself on ultra-high definition resolution, China has become a leader in market trends.
In this age of display system transformation, Chinese manufacturers are constantly looking for new technology platforms as a basis in order to be able to better realize the rise of display. In the competitive market, we must jump out of the Red Sea of ​​the LCD. OLED is the only way out. Recently, Su Zihuan, general manager of Changhong Multimedia Industry Co., Ltd., said: "OLED is the development trend of the TV industry, Changhong will unwaveringly grasp the trend, the development of more mature, high-quality OLED TV products." Vice President Li Haiying also said that self-luminous structure OLED is the only technology that can lead the future. Skyworth’s 2016 OLED TV sales target is 200,000 units.
Talking about the development of OLED, Lu Xiangde said that in September of this year, OLED has sold a total of 1 million pieces. OLED is leading the market in high-end markets such as China, North America and Europe. Especially in the North American market, 55-inch OLED TVs account for 77% of the high-end market above $2,000, and 65-inch OLED TVs account for 74% of the market above $3,000.
In addition, on the customer side, there are currently many companies that have plans to market OLED TVs. “At present, OLED products have reached the level of quality that has not occurred in the average family for 17 years. In Germany and Japan, where the quality requirements are very strict, companies have also recognized the perfect picture quality and quality of OLED TVs. Lu Xiangde said.
The "LCD dynasty" occupying the display market for nearly 20 years is facing a change. On October 31st, Apple announced that the new iPhone will use OLED panels and formally knocked out the drums that show technological changes. This reporter learned that China's home appliance companies Skyworth, Konka, Changhong, and LG Electronics have begun to use OLED display panels from LG Display to launch OLED TV products and are actively exploring the high-end TV market. In addition, since September this year, Philips has also launched OLED TVs in China to compete in the high-end market.
"In the future, OLED will change the rules of the display industry and show the market in unison." Lu Xiangde, president of the OLED Display Division of LG Display, said in an interview with reporters recently. He predicts that 50% of the global high-end TV market will be occupied by OLED within three years. At the same time, he also mentioned: "LG Display's OLED technology and production capacity have matured and established a solid partnership with Chinese companies, enabling Chinese display technologies targeting the global market to rise through OLEDs."
Earlier, UBI Research, an OLED professional market analysis agency in South Korea, stated in the report titled "OLED TVs have landed safely in the market," that although OLED TVs are still about twice as expensive as LCD TVs, they are the most studied by US consumers. In the good TV survey, OLED TVs have surpassed LCD TVs and gained market recognition. Especially in the high-end TV market where global enterprises are highly competitive, OLED TVs have indeed gained the trust of consumers and the OLED market is accelerating.
It is understood that from 2011 onwards, the market's high-end growth momentum began to weaken, and panel makers' sales volume began to show negative growth, and competition between manufacturers became more intense. The topics that showed the industry also gradually shifted from "growth" and "speed" to "profit" and "efficiency."
However, in terms of panel production and market development, Chinese panel makers have begun to accelerate the layout and gradually change the model of the entire market. Chinese panel makers such as BOE and China Star Optoelectronics are actively investing in LCD production lines of more than 10 generations to accelerate the pace of expanding productivity. In terms of the market, China has surpassed North America to become the world’s largest TV market, and consumers are accepting new technologies. It is also faster and has become a must-win area for new products such as 3D and UHD. Especially in the UHD TV market, which prides itself on ultra-high definition resolution, China has become a leader in market trends.
In this age of display system transformation, Chinese manufacturers are constantly looking for new technology platforms as a basis in order to be able to better realize the rise of display. In the competitive market, we must jump out of the Red Sea of ​​the LCD. OLED is the only way out. Recently, Su Zihuan, general manager of Changhong Multimedia Industry Co., Ltd., said: "OLED is the development trend of the TV industry, Changhong will unwaveringly grasp the trend, the development of more mature, high-quality OLED TV products." Vice President Li Haiying also said that self-luminous structure OLED is the only technology that can lead the future. Skyworth’s 2016 OLED TV sales target is 200,000 units.
Talking about the development of OLED, Lu Xiangde said that in September of this year, OLED has sold a total of 1 million pieces. OLED is leading the market in high-end markets such as China, North America and Europe. Especially in the North American market, 55-inch OLED TVs account for 77% of the high-end market above $2,000, and 65-inch OLED TVs account for 74% of the market above $3,000.
In addition, on the customer side, there are currently many companies that have plans to market OLED TVs. “At present, OLED products have reached the level of quality that has not occurred in the average family for 17 years. In Germany and Japan, where the quality requirements are very strict, companies have also recognized the perfect picture quality and quality of OLED TVs. Lu Xiangde said.
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