Tough is the best adjective in the wearables market in 2016. Fitbit's share price has dropped from $50 per share to $8.4 per share; Jawbone and Pebble have cut jobs; Microsoft has suspended Band wristband sales; Intel Being rumored to shrink the wearable device business...
In this context, Fitbit simply acquired Pebble to warm up.
Compared with the sluggish development of the above-mentioned enterprises, Huami Technology is extremely "spiritual" in this year's appearance.
Recently, wearable device manufacturer Huami Technology revealed that in 2016, the company's smart wearable device products shipped more than 16 million units, with sales exceeding 1.5 billion yuan.
This sales performance is naturally inseparable from the blessing of Xiaomi Halo. As the Xiaomi Ecological Chain Company, Huami provides the millet bracelet for the former. This product quickly opened up in the global market with its high cost performance, becoming the second only to Fibit. The second largest bracelet product of the bracelet.
In addition, Huama's independent watch brand Amazfit has also achieved good results. In early August of this year, Amazfit watches were officially released. By the beginning of December, Huami Technology officially revealed that Amazfit watches sold more than 100,000 units. At the price of 799 yuan, Amazfit watches sales reached 79.99 million yuan.
The achievements of Huami's development against the market have given China's wearable device manufacturers confidence. The industry believes that a rich product form and function, cost-effective strategy, and fiercely competitive market environment will be a competitive advantage for domestic wearable device manufacturers and overseas brands.
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