CES 2017 finally kicked off, Sony, Samsung, LG, Panasonic and other TV manufacturers have brought us a variety of heavy TV new products, OLED and QLED two display technology contests, all kinds of black technology emerge one after another, while behind the gathering More and more manufacturers, Sony formally joined the OLED TV camp, LG launched QD TV in addition to the main push OLED, a lively life!
The thickness of the W7 series OLED TV is only 2.57mm, keeping the same level as the G6 released last year. However, the W7 adopts a new split design and does not require a base. The 2.57mm OLED panel can be directly attached to the wall. The "host" is an all-in-one sound bar that supports Dolby Atmos' sound effects. There is only a single hidden connection between the screen and the screen. There are 4 HDMI, 3 USB, and optical audio interfaces.
Nano Cell technology not only ensures that the same color can be seen at a wider angle, but also absorbs extra wavelengths of light, which means that it can prevent adjacent colors from blooming and make the color display more accurate. Not easy to fade. In addition, LG Super UHD TV also supports a series of HDR technologies such as Dolby Vision, HDR10, and HLG. In addition, Technicolor's advanced HDR technology will be added later.
- Growing OLED TV camp -
LG SIGNATURE W7's high-end flagship LG betting OLED for many years, 2017's OLED TVs mainly include W7, G7, E7, C7 and B7 five series, of which B7 and C7 series has an amazing ultra-thin design, E7 and G7 series with glass design , W7 series belonging to the LG SIGNATURE high-end home appliance camp, is LG's most important new OLED TV this year.
Sony's first OLED TV XBR-A1E
Rumors have long been that Sony finally announced its participation in the OLED camp at CES 2017. It announced the XBR-A1E Bravia 4K OLED TV and became the flagship TV series for 2017. However, it was just half a year away from the launch of its flagship Z9D.
Sony officials said that the use of OLED panels will enable TVs to present "unprecedented levels of black, rich and realistic colors, high dynamic contrast ratios, sharper images and wider viewing angles", as well as the built-in Dolby Vision HDR. Equipped with the latest 4K HDR image processing chip X1 Extreme, as well as the Acoustic Surface technology (plane sound field technology), which has attracted much attention, allowing the screen itself to directly emit sound.
Panasonic's second-generation OLED TV EZ1000
As early as 2013, Panasonic released a prototype of an OLED TV. However, after the process was suspended, the first OLED TV CZ950 was released at IFA2015, and the second generation OLED TV EZ1000 was just launched at CES 2017.
The EZ1000 adopts LGD OLED panel. Its strength lies in that it can output about two times the peak brightness of conventional OLED TVs, improving the shortness of brightness of OLED TVs, and it can also provide a more comprehensive DCI-P3 color space. Richer details can be obtained in dark scenes with the HCX2 image processor.
- quantum dot TV shines -
Samsung’s QLED flagship product Samsung announced a new QLED series Q8C, Q9F and Q7 at CES 2017. QLED TV uses a new type of metal quantum dot material that not only accurately represents the DCI-P3 color space, but also is the world’s first TV with 100% color reproduction, and still exhibits sufficient performance at a peak luminance of 1,500 to 2,000 nits. detail.
The new QLED TV also brings a series of novel designs. The external device can be connected to the TV through a transparent "invisible connection" cable. The seamless wall mount allows the TV to be completely flush with the wall, and also provides a new The design of the pedestal bracket includes a studio stand like an easel and a Gravity Stand that supports TV steering.
LG Super UHD TV
LG Super UHD TV
At CES 2017, LG not only brought new ultra-high-end OLED TVs, but also launched a new Super UHD series TV with Nano Cell technology, which originated from quantum dot technology, including the SJ9500, SJ8500 and SJ8000 series models.
TCL XESS X2/X3
TCL launched the XESS X series flagship TVs X2 and X3 at CES 2017. Both use quantum dot materials. The maximum brightness is 400 nits. HDR and Dolby Vision are supported. Color gamut coverage can reach 110% NTSC. LED TV performance. Both X2 and X3 TVs are available in 55/65 inch versions. X2 is a flat model and X3 is a curved TV. Both have a slim body and frameless design. The thickness of the X2/X3 series is 7.9mm respectively. 6.9mm.
In addition, TCL also exhibited two black technology products, including a 65-inch 3.9mm ultra-thin quantum dot curved TV and the world's first product with LED package quantum dot technology. It is reported that this advanced product uses the latest quantum dot materials to achieve a significant increase in thermal stability; at the same time, the latest technology to encapsulate quantum dot materials into LEDs has greatly enhanced the ability to block oxygen and water.
Hisense Station Quantum Dot Display Technology
Hisense Station Quantum Dot Display Technology
Although Hisense did not release new QD TVs, it demonstrated the recognition of QDs and QLED technology. A few years ago, it started the research and development of QD technology and achieved substantial results with upstream and downstream companies. A new generation of quantum dot display products will be officially launched in 2019, followed by QLED TVs.
- Laser TV continues to develop -
Hisense announced the new bi-color 4K laser television at CES 2017. It added a red laser module based on the blue laser module, which made the projected red and green display more vivid and the brightness increased to 360 nits. LCD TV brightness standards, while 110% NTSC color gamut far beyond the 72% NTSC color gamut of ordinary LCD TVs, from the progress of these two indicators can be seen Hisense laser TV's determination to catch up with high-end LCD TVs.
According to reports, Hisense will introduce 70-inch, 88-inch, 100-inch, 120-inch, and 140-inch series products to enrich the product line in 2017, so as to expand the market size of Hisense's laser TV and promote the growth of the global large-screen TV market. .
- New face of stunning appearance -
Domestic Internet TV brand Xiaomi released millet TV 4 at CES 2017. Compared with previous generations of TVs, Xiaomi TV 4 is even more exquisite. Its thickness of 4.9mm is twice as thin as that of Xiaomi TV 3s, and Sony’s former floating film series The television is comparable, while the crystal transparent stealth design base is also very eye-catching.
Millet TV 4 is available in three sizes 65/55/49 inches, with a 65-inch split design, including a 65-inch split standard and a 65-inch Dolby Sound Home Theater, with Dolby Amplified The first time it was applied to TV products, the TV host had six more sound units and three channels than before, plus two wireless surround speakers and a subwoofer to form a 5.1.2 Dolby Vision home theater system.
- Alternative Mural TV -
Samsung at CES 2017 also brought us a cutting-edge TV new product, Lifestyle TV, which is very different from all the TVs we currently see. It has a golden frame and a white outer ring. The TV screen is located in the center and is on the TV. The interior is preloaded with a large number of beautiful wallpapers, including works of art, family photos, etc. When not watching TV, this TV can be turned into a beautiful mural.
Samsung Lifestyle TV, which has an "alternative" design, won the "2017 Best of Innovation Award" and is expected to be available this year. In fact, LG has also launched similar TVs before, the border uses the effect of the oil painting frame, and the canvas material is used between the border and the screen. Both have the same purpose.
--to sum up--
Although OLEDs are most favored as the next generation of display technology, the road to popularization is not smooth. In fact, Samsung, LG, Sony, Panasonic and other vendors have shown good results to OLEDs, but only LG ones persist. With the formal entry of Sony, the influence of OLED will be further expanded. It will also greatly increase the awareness of OLED and change the situation where only LG and some Chinese companies are alone in the OLED camp, or will speed up the adoption of OLED.
At the same time, quantum dot technology advocates have also increased and the technical level has also been continuously improved. Samsung QLED new products can restore 100% color, and can achieve brightness output of 1500-2000 nits, LG's Nano Cell technology and quantum Similar points, can absorb the wavelength of unwanted light to make the color display more accurate, TCL show two new concepts using leading-edge quantum dot technology ... With the OLED/QLED forces tend to balance, the future competition will be more intense, and we see Hisense's laser TVs are also more mature. The 2017 TV industry will be a very lively year.
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