OFweek smart home network news Asia CES Asia 2017 (CES Asia 2017) held in Shanghai on June 7, Jingdong demonstrated smart hardware, ARVR, smart logistics robot and other "black technology" products, at the same time, held a "science and technology to lead Jingdong Multi-scene smart consumption" special keynote speech. Jingdong Group’s CTO Zhang Chen and Jingdong’s Vice President and Head of Platform Product Development Department Dr. Li Kefeng fully elaborated the strategic layout of Jingdong’s use of technology accumulated over the years to create a global leading intelligent business entity, and at the same time released for the first time the “Open†and “Fu†The "Jindong Intelligent Service Platform Alpha" concept of "Can", and demonstrated the latest two smart products on Alpha - å®å’š Top and å®å’š Smart Speaker II. In addition, the smart refrigerator jointly developed by JD.com and Gree also made its debut in the JD.com exhibition area. It was the first product that was successfully enabled by Alpha after the Jingdong Smart Fridge Alliance was established.
"Open," "enable" industry linker with four core capabilities
Analysys released "China's Intelligent Hardware Innovation Industry Development Analysis Report" pointed out: In the era of All Things Zhilian, the ecological layout of "terminal + data + content + services" has become a trend, but due to the industry chain, all parties are still in the product, Technology, supply chain, channels, services, content resources and other aspects are each operated. The difficulty of this cross-border cooperation in inter-industry resources has greatly hindered the rapid development of the industry.
Jingdong's independent research and development, Alpha with nearly 200 core patents is an intelligent service open platform consisting of three main parts: integration and open gateway, underlying support system, and capability center. Alpha has leading innovative human-computer interaction methods such as artificial intelligence technology, premium Internet content and services, application voice and graphics, enabling terminal devices and software applications, and providing partners with modular and intelligent solutions.
As the core platform for JD.com's multi-scene and multi-terminal smart business strategy, Alpha emphasizes the openness of the platform. With its many years of technology accumulation, strong e-commerce integration, service and channel advantages, and complete smart field layout, it has four core capabilities: smart technology, interconnection, high-quality service, and channel support. Based on a multi-stakes cooperation and win-win ecosystem The idea is that Alpha will completely “open up†its capabilities, opening up the Alpha Open API to open and empower the hardware, devices, refrigerators, TVs, speakers, cars, robots and other hardware devices through cloud access or custom development. Supports third party developers' ability to access.
Alpha hopes to act as a support and connector behind the smart industry, seamlessly connecting technologies, scenarios, devices, people and services, providing intelligent and fast access to hardware devices or applications, and allowing third-party service providers to reach users. The new channel, through the valuable data generated by users interacting with “Alphaâ€, further enhances product capabilities and service capabilities, allowing users to enjoy audio and video entertainment, convenient shopping, search information, and home automation in a variety of end-use environments. Control and other services.
Alpha opens ubiquitous business model
Alpha has already reached cooperation with dozens of first-tier equipment brands such as Midea, Gree, and Meiling. Alpha has paid through big data, Internet of Things protocols, e-commerce system services, voice technology, natural semantic understanding, machine learning, image recognition, and innovation. The "enhancement of software and hardware" technology allows smart devices to have the ability to see, hear, express, and learn. At the same time, thanks to Joylink, a self-developed IoT protocol of JD.com, Alpha has also successfully provided interoperability for more than 60 categories, more than 100 brands, and 10 million+ smart devices, and realized inter-device smart linkage across brands and categories. Lay the groundwork for scene-based services.
In terms of service capabilities, Alpha also has cooperation with a number of premium content and service providers in addition to its core e-commerce services. In addition, Alpha also provides marketing, marketing, sales, and other full-chain support for smart devices that are empowered. Alpha has profited from a variety of profitable sources such as operating shareholder commissions, new scene traffic distribution, and setting up new interactive ad placement platforms. The model, sharing benefits with partners, brings partners the most suitable business opportunities at different stages.
Alpha empowers intelligent hardware and software applications to create multi-scenario multi-terminal Internet services
Alpha has successfully enabled the intelligent terminal products of two series of smart speakers and Jingdong smart refrigerators. Alpha integrates JD.com's shopping capabilities into smart speakers. It has realized the full process of full-voice interactive shopping for the first time in China, and has enabled Alpha to become the highest-selling smart speaker product in the world. In the market, the market share of oysters reached 70%.
In addition, Alpha has also enabled Jingdong smart refrigerators to implement functions such as refrigerator food health management, automatic replenishment, and nutritious meals to create healthy kitchen scenes for consumers. Not long ago, Jingdong joint 18 refrigerator manufacturers to form a smart refrigerator alliance, to provide alliance members with Alpha smart refrigerator solutions, accelerate the intelligent transformation and upgrading of the traditional refrigerator industry. At this CES, another smart refrigerator enabled by Alpha - Jingdong Gree smart refrigerator also made its debut.
In terms of software applications, Alpha also empowers the assistant of JD.com’s main app. Users can quickly realize orders, offers, and after-sales inquiries through simple voice interactions. Currently, consumers call Alpha service more than a million times. In the future, Alpha will also launch an Alpha boutique program, select high-quality smart categories, and fully empower them to create high-quality explosive products.
Converge the whole industry chain to drive multiple scenarios and multi-terminal intelligent business
Li Kefeng believes that: "In the era of scenario-based services, their respective industry forms and products can not really provide convenience for consumers. The powerful technical support and enormous data analysis capabilities of the intelligent service platform are the end product in the scenario service. The indispensable conditions.†Jingdong built a multi-scenario, multi-terminal smart business strategy for the industry’s pain points and the needs of the industry's shortcomings in different areas. In fact, it is using the Alpha intelligent service platform to break the “smart The “island†situation, through the intelligent business model of terminal + data + content + service, builds a bridge between traditional enterprise intelligence and start-up companies to reach the market, and jointly develops technology, content, and service partners in more industrial chains. It will promote the development of the smart industry, realize the complementary advantages of multiple parties, and create a multi-scene and multi-terminal intelligent business ecosystem with win-win cooperation.
"Jingdong's massive investment in technology is not to create a cool sense of science and technology, but to make technology truly create value for consumers and society. Through the use of scenes, JD.com enables users to fully perceive and experience smart intelligence. The public life," said Zhang Chen. Jingdong hopes to continue to deepen its cultivation and try to open up cooperation with external parties, so that Alpha can provide systematic and intelligent solutions for more partners, lower the threshold of intelligent equipment for hardware devices, and leverage on the various advantages of Jingdong platform to enable third-party services and content. Through the device "spread" to the user's needs in various scenarios. Believe that intelligent Jingdong will make our smart life gradually full, and partners to create a wonderful future in the field of intelligence.
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