LED Enterprise: Building a New Image of the Experience Pavilion

The corporate image is the external performance of the company's internal comprehensive quality, which is long-lasting, constant, and continuous. Through the intuitiveness of external performance, it strives to give a “reliable”, “firm”, and “advanced” corporate image, and infers that Corporate values, culture, and ethics.

In November last year, Youcai International Lighting opened the first LED light environment experience hall in China. In early March of this year, the first LED light environment experience store opened in Quanzhou. On March 18th, Taiwan Yinghui Lighting joined hands with Japanese companies to set up an LED experience center and lighting design center...... Many facts show that many domestic LED downstream application companies gradually began to pay attention to the construction of the experience hall, and the experience hall became a company to display its own image. New window.

Experiential hall and experiential marketing become increasingly popular Excellent color international lighting "Guangzhou LED light environment experience hall" is known as the first real sense of the LED light environment experience hall, its opening, means to take the lead in the LED industry to introduce the brand After the monopoly model and the operation center model, a new exploration of the marketing model was made.

The first LED light experience shop in Quanzhou has an area of ​​480 square meters. The overall storefront is designed in the form of the Ming experience hall. LED lighting products are displayed according to different categories and series divisions, including commercial lighting, office lighting, home lighting, decorative lighting and other categories, and office furniture, sofas, tables, etc. As one, it highlights the real experience.

Taiwanese companies Yinghui Lighting and its strategic partner, Japan Daguang Electromechanical Co., Ltd., formally completed the LED Experience Center and Lighting Design Center in Shanghai.

The application center LED experience hall covers an area of ​​5,000 square meters, displays up to 1000 models of cutting-edge LED lighting products that are simultaneously listed on the global market, not only providing international demonstration methods and avant-garde design concepts, helping designers to obtain more creative inspiration There is also the introduction of international advanced lighting application cases and situational education, focusing on the combination of theory and practice, building a scientific light environment, and strengthening the concept of energy conservation and environmental protection.

According to insiders, the emergence of LED experience stores was born in response to market demand. Stores that use the light environment experience model will allow more people to learn about LED products at close range. This marketing model uses the advantages of LED products, integrates product features into the field environment, frees itself from product stacking in traditional showrooms, and adds many examples of LED applications to help customers truly feel the features and advantages of LED lighting. The future will be an extremely important way to promote and popularize LED lighting in the mainland market.

"Image power" is also the competitiveness of enterprises With the LED lighting products gradually recognized by the market, China's LED industry has seen an explosive growth in the past two years. However, due to the large number of LED manufacturing companies and the different production standards, the domestic LED lighting market is also facing the industry dilemma of “mixing fish and dragons”.

For LED products, many consumers and even dealers do not know much about it, and they often do not know how to choose from many similar products. By building a light environment experience hall, it directly faces the terminal market, giving consumers an intuitive feeling and displaying the company’s good corporate image, often with unexpected results.

1. Increase the confidence of dealers and consumers The corporate image contains many contents, such as product brand, logo image, architectural image and so on. By building a light environment experience hall and a product design center to display their own corporate image, they can strengthen their confidence in companies and their products and services, and create a sense of dependence. In addition, this good image stimulates consumers' emotional buying desires, and can also create favorable conditions for selling new products and developing potential markets.

2. Create a good external environment for the development of the enterprise A good corporate image is conducive to the company's search for a stable sales channel, which will enable the company to form a strong competitive advantage. Yinghui Chairman Xu Zhensen stated that about 90% of Yinghui's products were exported to Europe and the United States. However, due to the impact of export-to-domestic demand trends, they are now transforming their domestic needs. They plan to use Dongguan in addition to designing production sites in Shanghai and designing lighting at the same time. The center is brought into Beijing, Chengdu and other places. Through the construction of the experience hall and the design of the lighting center, the perfect transformation from export to domestic sales can be realized. This is a good reference for many growing LED companies in China.

3, to enhance the company's fund-raising capacity At the end of last year, LED companies closed the phenomenon frequently, many LED companies are also waiting in line to go public, reserves overwinter. As LED is considered to be the source of monopolistic light in the future, the LED industry will also develop into a huge industry of more than one trillion yuan, triggering the influx of capital. However, due to the current high cost, the downstream demand has not been opened, the upstream investment impulse will inevitably lead to excess supply, the industry's reshuffle will also be opened.

For SMEs, once the market is cold, the shadow of business failures caused by the disruption of the capital chain has always been lingering. Enhance the company's ability to raise funds, enable companies to gather capital in a short period of time and expand the scale of production capacity, is a lot of LED companies dream things.

Hu Xiangen, a professor at Zhejiang University and a corporate image expert, said that the image of society is not only whether the product is popular, but sometimes it can even determine whether the company’s financing is going well. A good image has a great effect on companies' public support, enhanced financing capabilities, corporate cohesion, and core competitiveness.

Some experts have predicted that the development of enterprises in the 21st century will be guided by the improvement of the image power, and the international market will enter the “three-axis era of commodity power, sales force, and corporate image”. The power of corporate image not only helps to enhance the customer’s sense of identity with the company’s products and services, but also helps to more effectively enhance the company’s core competitiveness, promote the value-added of intangible assets of the company, and increase the visibility and image of the company in domestic and foreign markets. force.