LG Introduces α9 AI Chip to Create Highest Level of Reality in OLED TVs

After stunning AWE with a 2.57mm "Wallpaper TV" in 2017, LG, the global leader in home appliance quality and the founder of good life, once again made a debut and launched "LG SIGNATURE" OLED on the 2018 AWE. W8.

Earlier this year, LG OLED TV swept the various awards at the 2018 CES. This time, another design award was won at the Epland Awards. The evaluation expert, Mr. Han Ting, Vice Dean of School of Design of Shanghai Jiaotong University, praised the design of LG OLED “not only as an industrial product, but also as an art.” The ethereal artwork in the museum is glorious. Why did LG OLED TVs cause industry attention once they were launched, focusing on consumer attention and achieving reputation? The reporter personally visited AWE site and had an experience of LG SIGNATURE printing OLED W8 - full of black technology, especially the high-end independent chip specially equipped, which can be said to be the biggest highlight of the ignited quality control enthusiasts. Let's share with you below.

With stunning quality, OLED will surely dominate the future

In light control technology, compared with LED and OLED, the former is like the moon, and the latter is like the sun. Traditional LED TVs are controlled by backlight, and OLED TVs are self-illuminated by independent light sources, and therefore are lighter, thinner, and more power-efficient, in terms of black. The performance is also more pure. And only in the dark background of the dark, strong contrast between the light and dark can show more vivid and vivid colors. During the live viewing, many viewers were shocked by the immersive sensory effects and aesthetic experience brought by W8.

On-site experts explained how W8 achieves this effect: LG OLED panels can simultaneously process massive image quality information of approximately 8.29 million pixels, which is not in the same order of magnitude as LED LCD TVs.

OLED + α9 AI chip, LG TV even more powerful

OLED, this is the king of the TV screen, and with OLED's soul mate α9 AI chip, the OLED TV's picture quality performance further upgrades, approaching perfection.

Why did you say this, Xiaobian once again interviewed the LG TV experts at the scene.

The OLED+α9 AI chip is the highest level of quality in today's TVs. Everyone has the feeling that when photographed in the dark background, there will be a lot of noise around the portrait. One of the biggest missions of LG's specially developed α9 AI chip is to “noise reduction” and eventually find the erased picture quality. The “Makeup Magic” - unique quad noise reduction technology in the industry, including layered noise reduction and real-time noise reduction. With the technology of quadruple noise reduction, the W8 series will have the clearest and most meticulous image quality whether it is a bright day or a bright day at dawn. This point is particularly valuable for all the "OLED TV control" of zero-tolerance and pursuing genuine quality.

In addition to the overall restoration of the purest OLED image quality, the greatest ambition of the α9 AI chip lies in the “sacrifice guarding” of rich brightness and darkness information behind the one billion OLED unique to OLED. In a sense, the α9 AI chip is like a paranoid artist. It does not allow the picture to lose any color, grayscale, and other brightness information that affects visual expression.

Thanks to the wider color gamut and precise brightness control of the OLED, more rich color information is displayed, and more gray-scale information is distinguished in the color extension layer. Therefore, often when deciding the picture quality of OLED TVs, the “starry sky under the dark sky” is the best effect material, with bright and dark conflicts and the strongest visual impact.

In order to maximize the release of these large-scale color and light-gray and gray-scale information under excellent light and shade control, the α9 AI chip simultaneously introduced the “Frequency Division for high-frequency and high-brightness value changes and low-to-low brightness value changes. "Enhancement" function, no matter how much grayscale information transition, will get the smoothest smooth shade of information gradient. Every place and every expression of local brightness and darkness information will show the most delicate and real results. This means that under the eye-catching eye-catching sharpness of the α9 AI chip, the curvature and fineness of each hair will be visible in the OLED picture!

In addition, the focus is on the creation of OLED quality control. The α9 AI chip also possesses the third core skill, which is the “subjective depth optimization” for the further innovation of the OLED color hierarchy. Compared with the automatic depth-of-field optimization function of many chips on the market, the alpha9 AI chip brought by W8 innovation exclusively adopts the main frame processing based on the “picture outline”, which is more in line with human visual acceptance habits and screen common sense, and this depth-of-field optimization technology The difference is undoubtedly the difference between professional-grade SLR cameras and mobile phones. It is no exaggeration to say that the optimization of the subject's depth of field makes the subject picture information more “ready for the picture” in the entire picture presentation. The AWE scene, both desert and forest, glows in the “visual canopy” of the OLED technology +α9 AI chip. To shock the "3D effect"!

It can be said that the α9 AI chip is a "super strategy" for LG OLED TV killing. Thanks to this "super" that knows the most about LG panel technology, numerous LG OLED TVs that are moving toward the terminal and global homes will become more powerful and powerful.

4K Cinema HDR+4K HFR, OLED TV Heavy Weapon

In order to "combat" the upcoming World Cup in the best possible state, the LG OLED quality flagship W8 series is the first to adopt the 4K cinema HDR technology and 4K HFR technology in the world. With HDR frame-by-frame optimization and HDR's exclusive support for technicolor, the professional color tuning company that selects 70% of Hollywood movies, W8 undoubtedly mastered the “lockbox” to restore Hollywood's top entertainment colors. Coupled with 4K HFR's exclusive decoding support for ultra-high frame rate video at 120 frames per second, the extremely fast and dynamic pictures on the display platform can not escape the eyes of HFR technology, and will be the brightest in the W8 series frame. The smooth and "zero jitter" ideal state is presented.

The OLED+α9 AI chip makes the W8 look like a pair of eyes that can understand the beauty behind the one billion colorful information. Each W8 “Wallpaper Wallpaper” displayed on the AWE site is like a piece of art. The AWE LG Pavilion seems to have become an art museum rich in color and beauty. The α9 AI chip is undoubtedly the artistic person of this color collection museum. With its own four-fold artistic inspiration, the scene shows the ultimate beauty of OLED picture quality for every viewer. People are moved by color, and they begin to experience the "natural" life through the ultimate color experience.

In addition to subverting the OLED quality masterpiece W8 series, LG also brought a series of good things to life at AWE. Whether it is "knock knock" can illuminate the kitchen-inspired perspective window door refrigerator, or the LG TWIN Wash dual-engine washing machine holds up the banner of lifeism, even the Pra.L beauty equipment popular in Korea, etc. " "Black technology" has appeared on the LG's “Technology and Art” feast for consumers.

Want to personally walk into the OLED collection display technology field of cutting-edge technology to create the image of the temple? According to Xiao Bian learned from LG, LG OLED 2018 new products will be listed at the end of March this year, Jingdong, Tmall and Suning Tesco search for "LG OLED", the top of the good audio-visual life is in sight!