Meile TV returns to home appliance market after disappearing 10 years later

Meile Color TV, which has been disappearing for 10 years, has returned to the home appliance market. Yesterday, TCL announced the restart of the "Mile" brand. In addition to digesting its panel production capacity, the impact of the 34 markets is also an important reason for the brand's "resurrection." Under the influence of factors such as macro-control of real estate and the exit of home appliance stimulation policies, the domestic appliance market has experienced “cold weather”. The in-depth market of three or four levels has become the strategic focus of almost all home appliance companies in 2012.

Merlot TV was formerly the State-owned No. 760 Factory founded in 1956 and is one of the first companies in China to produce and sell large-screen color TV sets. Many people still remember CCTV's advertisements of "Millet, Merlot TV." However, in the 90s of the last century, it lost ground in the fierce competition. In 1997, TCL injected capital of 60 million yuan and obtained 60% of the equity interest in Merlot TV.

According to TCL, the Merlot brand will be mainly used in the 3rd and 4th markets. Galanz also announced its self-built channels to expand into the 3rd and 4th markets. Foreign companies such as Samsung (microblogging) also said that they will strengthen cooperation with local distributors.