Open up the African LED lighting market

Recently, the news of the adoption of LED street lamps in Zimbabwe, Africa, has attracted the attention of the industry. It is also understood that this move will enable African cities to save energy and reduce the cost of lighting operations. It will certainly be a new milestone for the African lighting industry.

China-Africa trade shows rapid growth. The demand for LED lighting in Africa has increased year by year. It is understood that since 1950, China-Africa trade volume has grown by an average of 43.5% annually. As of 2011, China-Africa trade volume has reached 160 billion U.S. dollars, and China has become Africa’s largest trading partner. As a result, the economic modernization of emerging African countries has increasingly attracted local attention, especially at the time of the global economic recession, the African economy still retrograde and maintains rapid growth. Africa has 15% of the world's population, and it is the global market with the greatest development potential for basic lighting and municipal lighting. In recent years, Africa has been devoting itself to developing sustainable lighting solutions in order to effectively solve the electricity consumption. LED lighting demand is driven by global low-carbon trends year by year. rise.

Throughout its lighting industry, in Africa, the solar panel power required to drive light bulbs not long ago should be 20-30 watts, because people can only afford incandescent lamps, but LED lamps are more efficient, and people need only a few watts of power. Solar panels can meet lighting needs. With the declining prices of LED lamps, batteries, and solar panels, coupled with innovations in business plans, millions of households in Africa and elsewhere will most likely be able to abandon kerosene lamps and incandescent lamps and use technology more. Advanced lighting fixtures.

Global well-known LED companies have thrown heavy gold in Africa lighting market According to incomplete statistics, from the end of last year, the African LED industry has gradually spread the good news. At the end of 2011, South Africa became the first African country to phase out incandescent lamps in Africa. It is also learned that the introduction of LED lighting technology saves approximately 41 million gold (approximately 4 million euros) of energy and saves 60,000 tons of CO2 emissions per year for South African companies. At the same time, Philips officials at the World Climate Conference in Durban, South Africa. It calls for the realization of globalization of LED lighting as soon as possible. JJvan Dongen, CEO of Philips Africa, stated that LED lighting has greatly benefited African countries, and that LED lighting technology has also provided opportunities for the rapid development of other high-tech technologies such as mobile phone development technology.

There are also publicly available data showing that at the end of 2011, the National Development and Reform Commission, with the support of the Ministry of Finance, formally launched the special work for international cooperation on climate change. Through the establishment of special work funds, LED lights and other energy-saving low-carbon products will be presented to African countries and other developing countries within 3 years. Until this year, Zimbabwe in Africa has recently begun to adopt LED street lights. This move will be a new milestone for African cities. Save energy and reduce the cost of lighting operations.

It is worth mentioning that Philips plans to invest 1.2 million euros in the construction of 100 solar-powered LED lighting centers in rural communities in Africa, each with a small football pitch to solve the problem of no electricity lighting in rural Africa. In addition, OSRAM, GE, Spike Optoelectronics and other global LED lighting well-known companies in the African market layout.

Africa's "Dawn" opens up the economic potential of the LED lighting industry China's LED lighting industry will usher in "African opportunities." On the one hand, as the largest developing country in China, its semiconductor lighting products can be said to match the African market. In the era of common development and energy-saving and low-carbon era, it is now a golden opportunity for semiconductor lighting companies to enter the African market. Second, the government and enterprises should now establish corresponding channels, financial and market protection mechanisms, make full use of government policies, integrate relevant resources on the alliance platform, and make lighting companies take root in Africa as soon as possible.

The purpose of China’s investment in lighting industry in Africa is very clear, especially in the context of the huge market in Africa that allows China to see the economic potential. Although to a certain extent, Chinese businessmen can't help but criticize the African market, but China’s cheap The products also brought the Gospel to the local low-income earners.

Balancing Product Positioning Deviation between Two Countries into Africa is the Best Time to Open Africa The first step in lighting the New World is to understand what products the African market needs. Before entering its lighting market, it is necessary to do research and research. The African market is currently at the low end of the lighting market. However, there is bound to be a deviation between China and Africa in the positioning of lighting products. Chinese lighting companies need to find a balance between them. In this regard, we should try our best to bring out the greatest advantages of Chinese products. Due to the fact that the requirements of the African market in terms of product performance are not too high, Chinese companies can adapt to Africa's lighting needs as long as they have basic functions, reliable, durable and low-cost products. It is understood that basic lighting and municipal lighting are the most promising markets in Africa and urgently need to be developed. Chinese companies need to make site visits or obtain reliable information to learn more about the lighting fixtures, usage patterns, and other forms of lighting fixtures in Africa. The technology is integrated and the incisions are found so that they can be well adapted to the conditions of local products and installations in Africa.

At present, it is the best time for Chinese companies to open up new places for lighting in Africa: First, the European debt crisis and the US financial crisis have provided favorable objective conditions for companies to go global; second, they have also accumulated in the past during the investment process in Africa. A lot of experience. Therefore, during this period, the success rate of going out of business is relatively high, and the same is true for the lighting industry.

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Nantong Boxin Electronic Technology Co., Ltd. , https://www.bosencontrols.com

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