Broadcom has a leading position on Wi-Fi chips, but its position is under threat. Last year, Qualcomm and Atheros CommunicaTIons reached a deal to acquire some new technologies. It will use technology to develop competitive products and connect mobile phones with hotspots. Qualcomm will compete with Broadcom to develop a new Wi-Fi chip that will allow data download speeds to be two times higher than current standards.
Last year, Qualcomm acquired Atheros Communications for $ 3.1 billion, which gave Qualcomm an advantage in entering the $ 2.8 billion Wi-Fi chip market. Wi-Fi allows mobile phones to connect to wireless networks in homes, cafes and other places. Stacy Rasgon, an analyst at Sanford C. Bernstein & Co, said that Qualcomm dominates the connection between mobile phones and mobile network chips, and Broadcom will face difficulties in taking away share. He said: "Qualcomm is easier to build scale advantage than Broadcom."
According to Garnter's report, Broadcom accounted for 28% of the share of independent Wi-Fi chips in 2010, and Atheros had a 26% share. Prior to the acquisition, Qualcomm was a loser on the Wi-Fi chip.
At present, the baseband chip market has reached 9.7 billion US dollars, Qualcomm has always dominated. According to data from Forward Concepts, it has a market share of 38.7%, while Broadcom has only 6.2%.
Broadcom is ahead of Qualcomm in the faster Wi-Fi specification (802.11ac). The new standard can transmit the fastest 1G data per second, which is twice as fast as the existing technology.
5G WI-FI
In order to stay ahead, Broadcom is preparing to launch the 802.11ac chip first. When talking about the new technology 5G Wi-Fi, Broadcom CEO Bob Rango said: "I haven't seen anyone surpass us. When we announce new products, there will be samples, or already shipped to customers.
Craig Barratt, president and CEO of Atheros, a Qualcomm company, said that Gao Yong has already demonstrated mobile phone chips with new Wi-Fi technology.
The chips of the two companies may not be available for sale until next year. Gartner analyst Mark Hung said that Qualcomm has an advantage in mobile phones, while Broadcom has an advantage in modems and routers. He said: "From the claims of both parties, Broadcom is dominant on the router platform, and Qualcomm is dominant on mobile. This is not a serious challenge for Broadcom.
TV or tablet
According to Gartner data, Wi-Fi devices worldwide will exceed 3 billion in 2015. The reason for the growth is that major manufacturers have embedded Wi-Fi in electronic devices, TVs, tablets and smartphones.
Broadcom is dominant in this market. It provides integrated chips that allow devices to integrate with multiple technologies, such as Bluetooth. It occupies 70% of the market share, and it also received Apple's integrated chip orders.
If Qualcomm can integrate these functions in baseband products, it can win orders from the largest single market of mobile phones.
Currently, many wireless devices use both chips simultaneously to achieve different functions. For example, the latest iPad uses a Qualcomm modem to connect to a wireless network. It also uses Broadcom chips to provide Wi-Fi, Bluetooth, and other wireless functions.
Broadcom grows faster
From 2009 to 2011, Qualcomm and Broadcom revenue increased by 50%. Although Broadcom's revenue growth is faster, it increased 65% from 2009 to last year's 7.4 billion US dollars, but the company's growth may be threatened by Qualcomm, Qualcomm's revenue in the last calendar year of 16.3 billion US dollars, with 22 billion More cash and investment than any other semiconductor company.
Broadcom's share price has increased by 31% this year, while Qualcomm has increased by 22%.
Broadcom's battle with Qualcomm may accelerate the development of 802.11ac, which will be introduced to the market and become popular faster than in the past.
The lifeline of wireless operators
Craig Barratt said: "Wi-Fi was a threat to service providers in the past, and now it is a lifeline."
The new Wi-Fi has changed consumers' home networks. First, indoor wireless networks can transmit high-quality video files across multiple devices.
In addition, the new Wi-Fi can also use more frequency bands, and it can also use new technologies, such as beamforming technology.
Broadcom executives said that the company will not give up market share without resistance. He said: "We are still the leader, the market is very big for Broadcom, we will always be the first."
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