In 2009, the lighting industry showed a macro-economic decision-making micro-individual, national policy to guide the market trend, investment to drive industry demand, upstream market dominated downstream terminal market structure.
Objectively speaking, the Chinese lighting lighting market in 2009 was passive, and it was the blessing of the national policy and the light of the real estate market. Under the stimulation and stimulation of 4 trillion yuan of financial investment, many enterprises can survive after the robbery, ushered in the market "recovery": the country's more than 100 million energy-saving lamps subsidies directly promote lighting consumption, low-carbon economic policy guidance makes the LED lighting industry increasingly Becoming a dark horse in the market, the real estate industry after the policy relaxation has directly brought sales to the lighting companies. The large-scale infrastructure projects that have arisen due to financial investment have gradually warmed up the engineering market. The support and dependence of the relevant government departments of the major lighting production bases on the lighting industry has also enabled the lighting industry to continue to expand while maintaining steady growth.
In addition, under the financial crisis, enterprises have once again become the backbone of the industry, becoming the most trusted force for dealers and parties. The vast number of lighting companies do not disgrace the mission: in line with international trends and national policies, the vast number of lighting companies continue to seek technology and product breakthroughs in energy conservation and environmental protection, directly promoting the widespread use of LED technology in lighting fixtures, and the induction lamps are also popular. In order to seek new growth points and enhance comprehensive strength, a group of powerful enterprises rely on the original core products to continuously adjust and extend the product line; actively change themselves, more and more enterprises continue to improve their internal structure and reform their business concepts. A group of high-end talents such as Tianlang Cheng Xuezhong were introduced into the industry and held important positions; catered to the needs of merchants and terminals, strengthened terminal support, increased investment in corporate marketing and brand promotion, and a group of enterprises in Xiaolan also jointly launched advertising on CCTV; Integration, pan-home, real estate companies, home improvement companies and a large number of related industry resources are mastered by a group of leading enterprises.
Because of this, the market situation in 2009 was severe, but the market performance was not satisfactory, and even some surprises. The old year has just arrived, the new year has arrived, and the market change in 2010 will inevitably be extended on the basis of last year.
Maintaining growth and preventing inflation have become the consensus of people from all walks of life in this year on the economic situation. The national economic policy and industrial development ideas will inevitably change. There is protection and pressure, this is the main direction of the state's support policies for the industry. Energy conservation and environmental protection are still the key factors for the lighting industry to benefit from the policy; investment to stimulate domestic demand is still an important force for national economic growth, and the lighting consumption of many large construction projects has begun to be vigorous. Pulling; the new measures introduced in the first week of the new year, the structural adjustment of the real estate market has become inevitable; under the guidance of national policies and market rules, the polarization of the industry will be more obvious; the export situation is still not optimistic, the world Whether the economy is recovering remains to be considered, and international trade barriers have been increasing.
In 2009, the majority of lighting companies seek development under the guidance of the idea of ​​survival; in 2010, many lighting companies with confidence have begun to break through the market. The favorable policies of the country have allowed a group of enterprises to taste big benefits, strive for energy-saving subsidies and support for national policies, and seek government projects. For competition of policy resources, competition among enterprises will become more intense. In 2009, many export enterprises have accumulated strength or tested domestic sales. Many companies such as Dazhi Yichuan and Guangmingyuan have successfully transformed. With the power of role models, export to domestic sales has become a trend of the times; old and powerful enterprises can be described in 2009. The limelight is in the limelight, regardless of product integration or channel sinking or layout, they have taken the lead; the second and third-line brands after the crisis experience have begun to change from seeking stability to development; the rise of LED lighting will attract more and more In the past two years, there have been influxes of outside capital. In the past two years, there have been capital interventions in other industries such as real estate and home appliances; in the traditional sense, terminals such as stores and storefronts have ceased to exist, real estate properties, home improvement companies, designers, plumbers, and furniture. New "terminals" such as hardware and other pan-home merchant alliances are constantly emerging, and new terminal modes are coming out.
Therefore, standing in a new starting point, the lighting industry under the new pattern, enterprises and market changes will become the main trend of the industry in 2010.
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