On January 5, United States time, LeTV released the Super TV concept model, the 4th generation Super TV Max65 Blade, at the CES held in Las Vegas. This product uses a split design, namely the screen + smart home center. Its LG Display screen and Corning's Iris glass light guide plate, thinness of only 3.9mm, is half the thickness of the Apple iPhone 6S, equivalent to the thickness of two 1 dollar coins. This TV has also become the world's thinnest LCD TV.
In addition to releasing new products, Liang Jun also shared the experience of LeTV’s ecological maturity. The success of Super TV is the most favorable explanation for LeTV’s ecological maturity. Receiving market recognition from Super TV, we can see that LeSpot's competitive advantage in the domestic market has gradually expanded, and it has also accumulated a number of loyal users with extremely high value and can operate. With the arrival of LeSpot Mall in the United States and Hong Kong market, coupled with the rapid sales growth of Super TV in the region, LeTV will bring the entire Letv Ecology to various markets around the world.
Letv Ecology has gained market recognition and will enter the international market in the future
In 2015, LeTV Super TV has completed sales of 3 million units. In 2016, it will sprint 6 million units, seize the top three smart TVs, and even hit the industry first. Data show that this year's 919 black music fan festival, Leshi ecological total sales exceeded 1.78 billion, of which super TV total sales exceeded 382,000 units; double 11 Leshi ecological total sales of 1.52 billion yuan, of which the total sales of super TV 386,000 units, the total Sales of 960 million yuan; double 12 music as the ecological total sales exceeded 1.46 billion yuan, of which the total sales of super TV 282,000 units, total sales of 790 million yuan. LeTV Super TV almost monopolizes all records on television, and it is difficult for the industry to dominate.
In overseas markets, in addition to product research and development, LeTV completed the US platform infrastructure of lemall.com in 2015. In 2015, LeMall sold its LeTV brand products, including Super TV flagship products, for 2016. Mass sales are well prepared for the platform.
Based on the United States’ lemall’s launch, the first batch of super TVs were sold out in the United States within 24 hours and were well received by U.S. customers. In 2016, LeTV will launch flagship products in the United States, including mobile phones, televisions, VR, bicycles and other wearable products. Let's see the United States as a brand that Americans like and bring benefits to American users.
In addition to the US market, LeTV’s 4K TVs over 50 inches are also ranked first in Hong Kong, China. This year, LeTV also tested the Russian market through JD channels on the black Friday of this year. In the near future, it also signed the first purchase of 150,000 sets and a total of 500,000 sets of super TV sets with Thai companies. In 2016, Super TV will also enter the Indian market.
Liang Jun said frankly that the achievement of these achievements is enough to prove the acceptance of music in the market. Moreover, as LeTV enters the overseas market on a large scale, the "platform + content + terminal + application" ecosystem established by LeTV will be further accepted by more users and the broader market.
Super TV attracts high-quality users to create a unique eco-TV
LeTV has been focusing on ecological television. It is not a television, but an open, closed-loop, large-screen Internet ecosystem created through the vertical integration of industrial chains and the restructuring of cross-industry value chains. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
LeTV spent a period of two years and accumulated a number of precise users with high operational value. According to the latest data from LeTV Data Research Institute, LeTV's daily average boot rate is 62.84%, average daily boot time is 5.8 hours, average daily video playback time is 4.11 hours, average on-demand time is 18.9 hours, and average weekly rotation time is 5.95 hours. The game starts 14.5 times. Super TV users are mainly concentrated in city 1-3, which is a 25-35-year-old Kochi highly educated user. 58.1% of households have a monthly income of over 10,000 yuan, and more than half own their own homes and private cars. Not only that, Super TV users are also the celebrities of China. Sun Honglei, Li Xiaoyi, Li Kaifu, Yu Quan, and Wang Feng are all users.
It is understood that LeTV's current monthly revenue from boot advertising is close to 20 million yuan. With the completion of sales of 3 million years, the cumulative sales volume of super TV will be further expanded. It is believed that the future revenue of super TV will also increase dramatically.
With high-quality, operational users, LeTV also needs an operational Focus desktop. "Our LIVE desktop provides 3 video streams, as well as multi-viewpoint, picture-in-picture, VR, 3D, etc. These are content services that many competing products have never had before." Liang Jun said, "And our EUI5.5 child desktop, game desktop, integrated video, audio, events, games and all services, which will enable LeTV to subdivide the user of Super TV, and Do a precise operation plan."
Super 4 Max65 Blade Creates the World's Thinnest LCD TV Redefining Eco-TV
The concept machine Ultra 4 Max65 Blade launched at CES was only 3.9mm thick, becoming the thinnest LCD TV in the world. Its thickness is only half that of the iPhone 6S and is equivalent to two 1 dollar coins.
Super 4 Max65 Blade uses LG Display's 65-inch 4K screen. 120Hz screen refresh rate, 5ms response time and 85% high color gamut and other features, can perfectly restore the world's colors.
Since the Ultra 4 Max65 Blade was designed in a separate design, the intelligent home center equipped with it has also become the most configured product in the current TV market. First of all, he used Qualcomm Xiaolong 8094 chip, while configuring 4GB of DDR4 and 64GB mass storage (eMMC flsah), and support 802.11ac WiFi protocol. It is understood that this is the highest profile TV product on the market. At the same time, the Super 4 Max65 Blade's sound system is also close to professional audio products, 2.0-channel sound system, 70W power, can reproduce every musical detail.
Liang Jun said that in order to let LeTV's users continue to operate, Super TV must have product performance that meets many years of operational needs. Because television is to use 5-7 years of products, to make the hardware adapt to future possible software or service requirements requires advanced, very high hardware configuration. Therefore, each of our generations of products has to do the highest performance and configuration at the time, and must lead the mainstream configuration of the market.
Therefore, after the release of the Super 4 Max65 Blade, LeTV once again fully defined the eco-TV standard. Unlike conventional home appliance makers and Internet/IT vendors that have been slowing down in the 1.5 and 2.0 eras of the TV industry, LeTV has subsidized the hardware through ecology and is below the mass production cost pricing, leading the TV industry to be the first to enter the 3.0 ecological era of hardware negative interest. Eco-TV has four characteristics:
1, configuration standards: a comprehensive high-profile, each new hardware release represents the top of the current market configuration and highest performance products, to meet the long-term sustainable operation in the future life cycle, to meet the needs of the user experience.
2, pricing model: lower than the production cost pricing, to the brand premium, channel premium to the user more benefits, through the service subsidy hardware, users can choose bare metal or membership contract machine.
3, profit model: do not rely on hardware profit, but the continuous use of operations and services to generate value.
4. To counteract the value: To provide high-quality users for ecology, and to create the ultimate ecological service for users.
It is reported that the release of this concept machine was released by LeTV in just two weeks following the release of Super 4 Max70 and Ultra 4 Max65 Curved. LeTV’s new CEO Liang Jun appeared on the site of the Super 4 Max65 Blade booth. At the same time, LeTV in addition to the launch of new TV products at the CES, also announced the latest plans for LeTV as well as the introduction of new mobile phones.
In addition to releasing new products, Liang Jun also shared the experience of LeTV’s ecological maturity. The success of Super TV is the most favorable explanation for LeTV’s ecological maturity. Receiving market recognition from Super TV, we can see that LeSpot's competitive advantage in the domestic market has gradually expanded, and it has also accumulated a number of loyal users with extremely high value and can operate. With the arrival of LeSpot Mall in the United States and Hong Kong market, coupled with the rapid sales growth of Super TV in the region, LeTV will bring the entire Letv Ecology to various markets around the world.
Letv Ecology has gained market recognition and will enter the international market in the future
In 2015, LeTV Super TV has completed sales of 3 million units. In 2016, it will sprint 6 million units, seize the top three smart TVs, and even hit the industry first. Data show that this year's 919 black music fan festival, Leshi ecological total sales exceeded 1.78 billion, of which super TV total sales exceeded 382,000 units; double 11 Leshi ecological total sales of 1.52 billion yuan, of which the total sales of super TV 386,000 units, the total Sales of 960 million yuan; double 12 music as the ecological total sales exceeded 1.46 billion yuan, of which the total sales of super TV 282,000 units, total sales of 790 million yuan. LeTV Super TV almost monopolizes all records on television, and it is difficult for the industry to dominate.
Liang Jun said that the total market for television in China is almost saturated, and has remained at around 45 million for many years. However, since the sale of LeTV in July 2013, it has almost doubled its sales volume every year. In the past 2015, 3 million sales were completed. This number has exceeded the sales of Samsung, Sony, Sharp and other international brands in China.
In overseas markets, in addition to product research and development, LeTV completed the US platform infrastructure of lemall.com in 2015. In 2015, LeMall sold its LeTV brand products, including Super TV flagship products, for 2016. Mass sales are well prepared for the platform.
Based on the United States’ lemall’s launch, the first batch of super TVs were sold out in the United States within 24 hours and were well received by U.S. customers. In 2016, LeTV will launch flagship products in the United States, including mobile phones, televisions, VR, bicycles and other wearable products. Let's see the United States as a brand that Americans like and bring benefits to American users.
In addition to the US market, LeTV’s 4K TVs over 50 inches are also ranked first in Hong Kong, China. This year, LeTV also tested the Russian market through JD channels on the black Friday of this year. In the near future, it also signed the first purchase of 150,000 sets and a total of 500,000 sets of super TV sets with Thai companies. In 2016, Super TV will also enter the Indian market.
Liang Jun said frankly that the achievement of these achievements is enough to prove the acceptance of music in the market. Moreover, as LeTV enters the overseas market on a large scale, the "platform + content + terminal + application" ecosystem established by LeTV will be further accepted by more users and the broader market.
Super TV attracts high-quality users to create a unique eco-TV
LeTV has been focusing on ecological television. It is not a television, but an open, closed-loop, large-screen Internet ecosystem created through the vertical integration of industrial chains and the restructuring of cross-industry value chains. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
LeTV spent a period of two years and accumulated a number of precise users with high operational value. According to the latest data from LeTV Data Research Institute, LeTV's daily average boot rate is 62.84%, average daily boot time is 5.8 hours, average daily video playback time is 4.11 hours, average on-demand time is 18.9 hours, and average weekly rotation time is 5.95 hours. The game starts 14.5 times. Super TV users are mainly concentrated in city 1-3, which is a 25-35-year-old Kochi highly educated user. 58.1% of households have a monthly income of over 10,000 yuan, and more than half own their own homes and private cars. Not only that, Super TV users are also the celebrities of China. Sun Honglei, Li Xiaoyi, Li Kaifu, Yu Quan, and Wang Feng are all users.
It is understood that LeTV's current monthly revenue from boot advertising is close to 20 million yuan. With the completion of sales of 3 million years, the cumulative sales volume of super TV will be further expanded. It is believed that the future revenue of super TV will also increase dramatically.
With high-quality, operational users, LeTV also needs an operational Focus desktop. "Our LIVE desktop provides 3 video streams, as well as multi-viewpoint, picture-in-picture, VR, 3D, etc. These are content services that many competing products have never had before." Liang Jun said, "And our EUI5.5 child desktop, game desktop, integrated video, audio, events, games and all services, which will enable LeTV to subdivide the user of Super TV, and Do a precise operation plan."
Super 4 Max65 Blade Creates the World's Thinnest LCD TV Redefining Eco-TV
The concept machine Ultra 4 Max65 Blade launched at CES was only 3.9mm thick, becoming the thinnest LCD TV in the world. Its thickness is only half that of the iPhone 6S and is equivalent to two 1 dollar coins.
In order to create ultra-thin 4 Max65 Blade screen, LeTV together with LG Display carefully crafted the screen, choose the thinnest optical and structural materials. It is worth mentioning that this product is equipped with Corning Iris Glass LGP, its 1.5mm thickness is much lower than the ordinary plastic light guide plate (PMMA LGP), but the strength is indeed ordinary plastic light guide plate (PMMA LGP) 36 times. In the optical architecture, the Super 4 Max65 Blade will reduce the conventional multi-layer film structure to a 2-layer film and use an adhesive process. While maintaining the same level of image quality and ruggedness, the ultimate thickness of 3.9mm is achieved.
Super 4 Max65 Blade uses LG Display's 65-inch 4K screen. 120Hz screen refresh rate, 5ms response time and 85% high color gamut and other features, can perfectly restore the world's colors.
Since the Ultra 4 Max65 Blade was designed in a separate design, the intelligent home center equipped with it has also become the most configured product in the current TV market. First of all, he used Qualcomm Xiaolong 8094 chip, while configuring 4GB of DDR4 and 64GB mass storage (eMMC flsah), and support 802.11ac WiFi protocol. It is understood that this is the highest profile TV product on the market. At the same time, the Super 4 Max65 Blade's sound system is also close to professional audio products, 2.0-channel sound system, 70W power, can reproduce every musical detail.
Liang Jun said that in order to let LeTV's users continue to operate, Super TV must have product performance that meets many years of operational needs. Because television is to use 5-7 years of products, to make the hardware adapt to future possible software or service requirements requires advanced, very high hardware configuration. Therefore, each of our generations of products has to do the highest performance and configuration at the time, and must lead the mainstream configuration of the market.
Therefore, after the release of the Super 4 Max65 Blade, LeTV once again fully defined the eco-TV standard. Unlike conventional home appliance makers and Internet/IT vendors that have been slowing down in the 1.5 and 2.0 eras of the TV industry, LeTV has subsidized the hardware through ecology and is below the mass production cost pricing, leading the TV industry to be the first to enter the 3.0 ecological era of hardware negative interest. Eco-TV has four characteristics:
1, configuration standards: a comprehensive high-profile, each new hardware release represents the top of the current market configuration and highest performance products, to meet the long-term sustainable operation in the future life cycle, to meet the needs of the user experience.
2, pricing model: lower than the production cost pricing, to the brand premium, channel premium to the user more benefits, through the service subsidy hardware, users can choose bare metal or membership contract machine.
3, profit model: do not rely on hardware profit, but the continuous use of operations and services to generate value.
4. To counteract the value: To provide high-quality users for ecology, and to create the ultimate ecological service for users.
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