Lighting industry gathers low price competition

According to the research report, the global lighting market will reach 82.1 billion U.S. dollars in 2015, of which LED lighting applications are expected to reach 25.7 billion U.S. dollars, and the market penetration rate will reach 31%.

However, it is worth noting that home lighting will fall into a price war, while the industry may switch to industrial and commercial applications.

Corresponding to the above report, the reality is that at the just-concluded Guangzhou International Lighting Fair, a number of companies have reduced the price of LED main product T8 lamps to less than RMB 10, and a number of devices and lighting exhibitors expect that LED and related products The price will drop another 20%-30% during the year.

The author and the president of the Guangdong Provincial Lighting Association Mr. Quan Jian also asked the following reply when he asked about the current industry product competition situation: “In this industry, because of the explosive growth of previous years, after the production capacity was fully released in these two years, some products were similar. The price competition is fierce, especially for some companies that do not have core technologies and low-end products. They are under greater pressure, so some (business owners) have run into the road. I think this is in the process of industrial development. An episode."

"In addition, everyone is engaged in low-end, homogenized products, and it is better to develop new products, such as agricultural applications, biological applications, and communications applications."

Where is the way out?

“Now the professional vertical lighting e-commerce platform actually gives SMEs an opportunity to strive for a living space.” Chairman of Shenzhen Jin Yitai Li Linke said that e-commerce has changed the previous situation in which SMEs lack bargaining power, through small and medium-sized enterprises There will be more opportunities for dialogue; secondly, on the platform, small and medium-sized enterprises can also adopt a method of cohesion and group purchase to reduce their own costs and gain more room for survival.

Some new platforms are brewing and will soon surface. Will the emergence of these new thinking and new models shape the lighting industry? The two key factors are: First, what has changed? What new value has been generated? How to protect the interests of related parties and get new ones? The second is how strong and how long it performs.

"If the business wants to achieve a low season, it must take the initiative and promote it properly. Of course, don't put a lot of ads into your game, because if you don't have a lot of demand, you won't buy a lot of ads. The precise positioning is very important. !" Qu Qiang, general manager of LED lighting channel network, said, "In the harsh price war, blindly following the steps of others is easy to be dragged, and the advantages and operational convenience of WeChat marketing in the LED lighting industry have begun to appear. And it continues to be proven! The company is also currently focusing its efforts on micromarketing, and has successfully added tens of thousands of precision target customers in a short period of time."