On March 28, 2018, Galanz, the pioneer of no-fire-free cooking, held the annual meeting of the Chinese market with the theme of “New Era and New Life†in Shunde, the world's gastronomic capital. In the tide of consumption upgrade in the new era, how can Galanz further implement the quality strategy of transformation and upgrading in recent years? It is worthy of attention to create more categories of national appliances to meet the differentiated consumer demand and lead the new standard of quality life.
According to the "China Economic Life Survey" published by CCTV, the daily leisure time of Chinese people is 2.55 hours on average, only half of the developed economies. According to the survey data, except for work and sleep, Chinese people who spend less than one hour a day are almost 25%. And people who have only 1 to 2 hours of leisure time have more than 20%, and nearly 10% have no leisure time. Where are we going?
In the CCTV survey data, residents in Germany, the United States, and the United Kingdom can have more than five hours of leisure time per day. According to data from third-party market research institutions, the penetration rate of dishwashers in developed countries has reached 60%. And the demand is increasing at a rate of more than 20% per year. In developed countries, dishwashers have become an indispensable household essential kitchenware product for people in Europe and America. It can be seen that residents in Europe and the United States have more leisure time, and there is also a credit for the dishwasher.
From a sweet and sweet candlelight dinner for two, to a family dinner with family fun. After enjoying a table of food, in addition to the dishes and chopsticks when eating, there are also pots, pots, spatula and rice spoons to be cleaned during cooking. According to the average half-hour washing time per day, people spend about two and a half years in the life of washing dishes.
Since the dishwasher was established in 2007, Galanz has no upper limit on the research investment of this project. It is the first step in the industry to create a dishwasher standard laboratory that has passed the German LGA certification. In three years, Galanz has become one of the top three Chinese dishwasher export companies.
In 2015, Galanz was aware of the tide of consumption upgrades, covering a range of products for different needs, including independent, embedded, and simple desktops, and comprehensively promoted product layouts covering differentiated dishwashing needs. In the first three quarters of 2017, Galanz dishwashers achieved sales growth of more than 20% in emerging markets such as Southeast Asia, South Asia, South America and the Middle East.
In order to make the dishwasher better suited to the Chinese use scene, in addition to the international standard test, Galanz dishwasher also added a test to wash the classic dishes of the eight major cuisines. For China, the kitchen environment is relatively small, the oil is heavy, and the shape of the tableware is diverse; the family population is different, and the habit of eating and washing is different from the foreign home environment. In the face of three generations of the same family, Galanz developed the Aegean series and embedded dual-use dishwashers. By combining the double-layer baskets in the machine space, washing a large number of tableware and large pots can be done at one time. The soup and wok for 5-10 people can also be washed with the dishes. And for single nobles and just married small families. Galanz launched the G1 Jane-installed dishwasher with the “IFA Product Technology Innovation Gold Award†for 38 patents. Solve the pain points of young people's leisure time in their spare time, renting a living and not being able to change the housing pattern, which hinders the improvement of quality of life.
Let consumers be in a few dozen square feet of spacious kitchen, or a single apartment as exquisite space. You can handle the washing of the dishes in the machine within a few tens of seconds. After each meal, go to the party, read, and entertain, and freely arrange time to enjoy life. It is Galanz's efforts to make customers touch the motto of this company.
Just as twenty-six years ago, the microwave ovens that have been popularized in developed countries in Europe and the United States, but still in the country, are made into domestic appliances that are suitable for China's national conditions, so that Chinese consumers can enjoy a healthy lifestyle without fire and no smoke. In 2018, national appliances began to popularize the popularity of dishwashers, and the use of dishwashers allowed Chinese people to have more leisure time every day, allowing them to live a more quality life through quality appliances.
Creating a good life for the people after dinner is the direction of the Galanz dishwasher for the Chinese market in 2018.
Twinkle System Technology Co Ltd , https://www.pickingbylight.com