In the current washing machine industry, cleanliness and health are always the focus of attention of users. In the afternoon of March 7th, in the second global brand summit of Haier Home Appliances, Haier revealed the original innovative product “no barrels†washing machine to be released in the whole house care solution. This new product completely subverts the structure design of the washing machine for nearly 100 years. The industry's washing machines are both inside and outside the two barrels. Haier has cancelled a washing outside the barrel, thereby solving the problem of bacterial growth of the traditional washing machine from the root, and realizing “zero cleaningâ€. †again sparked the attention of users and the industry.
Originality is the strength Haier's 20 world's first technology copied and imitated
Although the washing machine industry has developed more rapidly in the past two years, most of the new products are based on industry-receivable products and are based on the concept of “hugs†because most companies are unable to achieve true innovation. Therefore, there are still a large number of homogenized products in the industry. This imitative innovation also restricts the further upgrading of the industry.
As an absolute leader in the global washing machine industry, Haier washing machines are the focus of the industry's "plagiarism." For example, as early as in 1996, Haier filled the world's first blank mini washing machine of miniature washing machines, and then companies also launched similar products, including today's hot no-clean, partition washing, etc., also after the birth of Haier washing machines, causing the industry follow up. According to statistics, at least 20 original innovative Haier washing machines have been copied and copied by washing machines worldwide.
The 20 original and innovative technologies that were imitated were sufficient to show Haier washing machine's grasp of users' needs, and secondly, Haier washing machines also played a leading role in the development of industry trends. From the perspective of the leading role of Haier washing machines in the industry, the world's first "no outer barrel" no-clean washing machine released by the company is bound to trigger the "no barrel" reform in the washing machine industry worldwide.
Dirty industry dirty bucket Haier no barrel design or into a new model
Since the birth of the world's first washing machine in 1928, the washing machine has continued the design of two buckets nested inside and outside. During the washing process, the water flows back and forth between the inner and outer barrels to drive the laundry in the water. Today, washing machines have been widely used in hundreds of millions of households. However, washing machines are used day after day. There is no longer a better solution to the problem of internal contamination and bacterial growth. Users are in desperate need to clean their clothes and to solve the bacterial growth between the barrels. Good product.
Haier washing machines can be said to be the industry's largest investment in solving the problem of washing machine drums dirty and providing users with clean clothes. The result is the most significant. As early as 2014, Haier developed a non-cleaning washing machine. Its pioneering "smart ball" technology can realize "washing and washing barrels at the same time" through physical cleaning; in 2016, Haier's washing machine innovation "bucket waterless" technology, let Inside and outside the washing machine between the barrels in a "full isolation" state, cut off the dirt between the barrel into the inner barrel of secondary pollution of clothing may be.
Until 2018, Haier Washing Machine displayed the "no outer barrel" no-clean washing and washing program on the eve of the Shanghai AWE exhibition. It subverted the structure of the washing machine in the past 100 years and completely cut off the problem of bacterial growth inside the washing machine from the root cause, fundamentally solving the problem of "bucket dirty". The problem achieves zero cleaning. The three iterative innovations of Haier washing machines over the past four years have once again ushered in a breakthrough.
Users are always the core competitiveness that guarantees the long-term development of the company. Under the guidance of the “one-in-one†model, Haier’s washing machines have found users’ pain points one step ahead, persisted in iterating for years at the R&D center, and finally innovated “no barrels†washing machines. To promote the upgrade of Haier Smart Home's first platform brand. Undoubtedly, global washing machine companies will surely follow suit in the future. It can be concluded here that many brands of the washing machine industry in the future will surely introduce a similar concept of “no barrel washing machinesâ€. Let us predict here, who can become the world's first imitator?
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