The TV turns into a peripheral for the game console

“In 2011, the wind of video games came,” said Yao Bin, CEO of Yunzhi Interactive. “If it is not the wind, Yunzhi Interactive may have disappeared, and there will be no movement plus today.”

At the time Yunzhi Interactive had a team of four to fifty people, but only four or five people remained. Then it caught up with wave after wave of smart TV. Riding on the smart TV's Dongfeng, Yunzhi Interactive has rapidly transferred its somatosensory game to the Android platform, occupying all major smart TV platforms and becoming the forerunner of domestic somatosensory games.


Only rely on peripherals to make money will not work

When Wii game consoles are sold abroad, many domestic entrepreneurs are excited to believe that the Chinese market is a blue ocean to be developed. But the cruel reality had to allow practitioners to re-examine the somatosensory game console in the end there is no market? Even practitioners are disappointed with somatosensory games.

As a start-up company for somatosensory games, Yunzhi Interactive has also been struggling in the market. In 2009, Yunzhi Interactive entered the market and faced a wall. At that time, Yao Bin's strategy was to promote expensive somatosensory double handles in conjunction with somatosensory games, hoping to quickly generate benefits on the hardware. However, through cooperation with the channel, it has been found that for most Chinese users, somatosensory games are still a new thing, and users are difficult to accept for a while. If they want to forcefully promote, they will need huge market education costs. Yao Bin revealed to electric technology that Wii consoles had become popular all over the world and the Chinese market was scarcely known. The sales situation was dismal.


In 2010, smart phones with a built-in gravity sensor chip began to gain popularity. Yao Bin felt that mobile phones were a viable replacement for somatosensory handles. So he began experimenting with the “smartphone + somatosensory games” model. Yunzhi Interactive cooperated with China Telecom Game Base to launch the "Love Games Sports Package" package. Telecommunications packages solve the problem of promoting hardware but have created new problems. The package is on the mobile phone, and the game is on the computer. After the user understands the package from the mobile phone, he/she must go back to the computer to download and install the game software, and then download the corresponding control APP on the mobile phone. The complicated process causes a large number of users to lose. Although telecommunications gave great support, the package business eventually ended in a disastrous defeat.
After repeated defeats, Yunzhi Interactive's business fell to its lowest level. In 2011, Yunzhi Interactive lost 90% of its employees. In the end, only the founder team left. Yao Bin revealed to Electric Technology, “At that time, we were considered to be hanging once, but we still need a bit of fate to make a somatosensory game, so we insist on it today.”

In fact, failure is the best tutorial for entrepreneurs. Before 2012, Yao Bin worked on immature soil and placed his somatosensory game on the computer in a wrong position, losing again and again. After 2012, he took the somatosensory game to the television on the right time and right occasion. Yao Bin said that the seed of the somatosensory game has been planted, and it will then take root.

The wind of video games is coming

“In 2011, the wind of video games came,” Yao Bin said. “If it is not the wind, Yunzhi Interactive may have disappeared, and there will be no movement plus today.”

In the past year, Lenovo planned the Lenovo smart TV in full swing and was looking for somatosensory games everywhere. The Yunzhi interactive company's somatosensory games use the same set of engines. The migration from the Windows system to the android system is faster, so Yunzhi Interactive has seized this opportunity. Yao Bin said, "This is something we can't calculate, and some are luck."

Once the wind came, the block could not stop. In 2012, LeTV will also build smart TVs. Yunzhi Interactive Co., Ltd. ran into another enthusiasm and not only quickly transplanted the somatosensory game onto LeTV, but also realized a sense-based camera-based sense model on LeTV. "LeTV has helped us a lot and solved our problem of eating so that we can make time for something we really want to do," said Yao Bin.

At the same time, Yunzhi Interactive’s persistent accumulation of technology has also begun to bear fruit. In 2012, Samsung Smart TV plans to introduce somatosensory games. However, Samsung TV was a very closed Linux system, and no 3D game engine supported this system at that time. Since Yunzhi Interactive uses its own engine, it has supported this system for a short time. So by 2013, Yunzhi Interactive became the only somatosensory game provider for Samsung Smart TV.

In 2013, Yunzhi Interactive did not launch new products. Instead, it spent a full year working hard, upgrading the engine to a micro-portal engine suitable for the Android platform, and translating the original somatosensory game to a new one. on the platform.


2014 is a new starting point for somatosensory games. Yunzhi Interactive has launched Sports Plus, which is a true TV-oriented somatosensory game platform. In fact, this is exactly what Yao Bin wanted to do when he started the company in 2009. In order to realize this dream, Yao Bin spent a full five years. After going through the life and death exams of entrepreneurship, he finally came to a true starting point. Yao Bin said that on the once crowded track of somatosensory games, only Yunzhi Interactive was left alone. No one would have thought that the small, unobtrusive company would grow into the main force of video games. In 2015, Yunzhi Interactive will stand on a new starting point and begin a new journey.

The TV turns into a peripheral for the game console

The reason why a smart phone can be a game machine is related to its touch screen manipulation. Yao Bin believes that to make the TV into a game console still has one peripheral.

If you still use infrared remote control, video game is difficult to achieve a breakthrough, the video game market is more difficult to grow. "Let the user have the handle, they can play cool, they are willing to pay, otherwise, everyone has to take the dish." Yao Bin said, "Only by solving the peripherals, the TV can become a game, the video game market can get up, There is hope for CP.” Yunzhi Interactive plans to begin to market its low-cost peripherals in the second half of this year.

"The handles are pushed out, the infrastructure is stable, and the whole loop goes smoothly. Video games can become a developed industry." Yao Bin believes that "television games are a bit like page travel, and many people who play page games start out. I don't know that I like to play games. People don't buy televisions to play heavy games, but they see good games to play."


There is no precedent for online games in front of the TV. All people are exploring. Yao Bin is also exploring, he is trying to make a social somatosensory game platform. Yao Bin believes that to make the somatosensory game sticky, we must add elements such as growth and social networking. “Like online games, users click the mouse is not fun, but why do many people still love the “Legend”? Even playing for more than 10 years? Because of growth, social networking and other elements, online games are sticky."

Video game users are different from online game users. The living room scene determines its focus on the family. Yao Bin believes that interactions within the family and interaction needs between families exist and have not yet been met. Yunzhi Interactive is holding the “Most Strong Family” event and hopes that this family-friendly activity will encourage the whole family to participate in the competition to activate this group.

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